Picture yourself strolling along the pristine beaches, basking in the warm sun, with nothing but relaxation and joy on your mind. That’s the essence of Iberostar’s latest campaign, “You Do You,” where guests take center stage in the vacation experience.
In a world where vacations are cherished moments of escape and rejuvenation, Iberostar invites guests to embrace the carefree spirit of leisure while the brand fulfills its commitments to responsible tourism. The campaign shines a spotlight on the stories of individuals and families creating cherished memories at Iberostar Beachfront Resorts, showcasing the joy and fulfillment that comes with choosing Iberostar for your getaway.
From shared breakfasts with family to laughter-filled pool splashes and children’s playtime on sandy shores, the campaign captures the essence of carefree vacation moments that guests experience at Iberostar. But beyond the surface of leisure lies a deeper commitment to sustainability and responsible tourism that sets Iberostar apart.
Behind the scenes, Iberostar is dedicated to implementing sustainable practices across its portfolio, from reducing food waste with artificial intelligence to offering single-use plastic-free experiences and ensuring responsibly sourced seafood. The brand is also actively engaged in environmental conservation efforts, such as restoring mangroves and protecting coral reefs, reflecting its commitment to weaving sustainability into every aspect of its operations.
Sandra Farreró, Chief Brand Officer of Iberostar Hotels & Resorts, emphasizes the brand’s dedication to sustainability and guest satisfaction. She highlights that “You Do You” is not just a marketing campaign but a promise to guests that while they enjoy their vacation, Iberostar takes care of everything else, working tirelessly to achieve a responsible tourism model.
Developed by the creative agency McCann, “You Do You” is an international campaign launched with a focus on video storytelling, reaching key markets such as the United States, Canada, Spain, Mexico, Argentina, United Kingdom, Germany, France, and Brazil. With nearly all its hotels located on beachfronts, Iberostar offers the perfect setting for seaside vacations, combining top-notch services, exquisite cuisine, and a commitment to environmental sustainability.
Under its Honest Food philosophy, Iberostar promotes a conscious and healthy lifestyle, crafting gastronomic offerings with fresh, homemade ingredients. Through initiatives like the Star Camp project, the brand fosters a culture of learning and environmental stewardship among guests, particularly children, making vacations not just a time for relaxation but also an opportunity for growth and connection.
Driven by quality, sustainability, and responsible tourism, Iberostar is on a mission to lead the way in the hospitality industry. With ambitious goals for waste reduction, carbon neutrality, and responsible seafood supply chains, the brand is committed to creating positive impacts on the environment and the communities it serves.
As the “You Do You” campaign unfolds, it reinforces Iberostar’s position as a leader in the travel and tourism sector, where enjoyment, environmental responsibility, and guest satisfaction go hand in hand. So, whether you’re planning a family vacation, a romantic getaway, or a fun-filled adventure with friends, choose Iberostar and let the magic of “You Do You” create unforgettable memories.
