In today’s bustling world of retail, making a memorable comeback after a hiatus requires something special. And that’s precisely what Iceland, the well-known UK retailer, has achieved with their latest campaign featuring TV personality Josie Gibson.
If you’re a fan of TV favourites and reality shows like ‘I’m a Celeb,’ you’ll be delighted to know that Josie Gibson has stepped into the spotlight as the fresh face of Iceland. In an exciting deal orchestrated by the7stars, Josie Gibson takes center stage in Iceland’s new TV spot, set to air tonight on Channel 4 at 9pm, coinciding with the return of Gogglebox to the screens. This marks Iceland’s triumphant return to television after a hiatus of over a year.
The 30-second spot, crafted by Supernova, the7stars’ in-house creative powerhouse, offers viewers an engaging glimpse into Josie’s shopping experience at Iceland’s Deeside store. As she navigates the aisles, Josie interacts with customers, shares laughs, and bags herself some fantastic bargains, all while picking up Iceland’s beloved favorites.
But that’s not all; Josie also unveils Iceland’s fresh strapline, ‘That’s why we go to Iceland,’ a subtle yet impactful update to the brand’s iconic tagline, ‘That’s why mums go to Iceland.’ With Josie’s infectious energy and relatable charm, the new campaign aims to resonate with a broader audience while retaining the brand’s core identity.
This campaign signals a significant shift in Iceland’s advertising strategy, transitioning from seasonal promotions to a more sustained, long-term investment in advertising. Spearheaded by the7stars, the media planning and buying strategy ensures that Iceland’s TV ad will grace screens over the next 12 months, occupying prime-time slots during popular shows like Britain’s Got Talent, Gogglebox, and Made in Chelsea. Moreover, the comprehensive channel mix extends to various digital platforms, including BVOD, online video, publishing, audio, and social media, ensuring maximum reach and engagement.
As Iceland re-enters the advertising arena with a bang, this campaign represents not just a marketing initiative but a strategic move to reaffirm the brand’s presence and relevance in the competitive retail landscape. With Josie Gibson at the helm, Iceland aims to captivate audiences with its irresistible offerings and reaffirm why they are the go-to destination for shoppers across the UK.
In summary, Iceland’s latest campaign featuring Josie Gibson is poised to make waves in the advertising world, captivating audiences with its blend of humor, authenticity, and irresistible deals. So, if you’re wondering why everyone is talking about Iceland, tune in to Channel 4 tonight at 9pm and discover why ‘That’s why we go to Iceland’ is more than just a tagline—it’s a promise of quality, value, and a shopping experience like no other.
