Embark on a journey with Icelandair as they unveil the second phase of their innovative campaign, ‘The Polite Tourist Bouncer’, in collaboration with social media agency Kubbco. If you missed the first installment, let me fill you in on the story behind this captivating campaign.
It all started in October 2023 when Icelandair introduced us to Hugi, the friendly yet firm ‘polite bouncer’, through a mockumentary-style film. Hugi’s role? To oversee Icelandair’s stopover offering, allowing travelers between Europe and North America to enjoy a free stay in Iceland. However, Hugi soon discovered that persuading tourists to leave Iceland was no easy task, given their fondness for the country’s enchanting landscapes and vibrant culture.
Now, fast forward to phase two of the campaign, where Hugi makes a triumphant return in a new social media video titled ‘The Returning Stopover Tourist’. In this sequel, we meet a business traveler at the airport, keen to emphasize that her trip is strictly for work and not a ‘cheat holiday’. However, as the story unfolds, we witness her delight as she explores Iceland’s breathtaking natural wonders. Just when she’s lost in the beauty of the land, Hugi appears, signaling a reminder of the maximum seven-day stopover policy. It’s a humorous yet insightful portrayal of how business trips can quickly turn into leisurely adventures in Iceland, leaving visitors reluctant to bid farewell.
Accompanying the video is a captivating series of images set to grace Instagram and YouTube from February 27 to March 27. Together, they showcase how Icelandair’s stopover offer isn’t just for one-way travelers but can also be enjoyed by those returning from their journeys.
The success of ‘The Polite Tourist Bouncer’ campaign speaks volumes for Icelandair, with a notable year-on-year growth in stopover bookings during the campaign months, boasting an impressive 25% increase on average. But the accolades don’t stop there. The campaign has garnered praise from viewers, who hail it as ‘genius’, while the video content continues to captivate audiences, boasting an above-average view-through rate.
Published in March 2024, this professional campaign spans across Iceland and Multinational Europe, capturing the hearts and minds of travelers with its clever storytelling and irresistible charm. Created by the creative minds at Kubbco, this integrated campaign comprises six media assets, each designed to showcase the allure of Iceland’s stopover offer in a compelling and engaging manner.
So, if you’re planning your next adventure and find yourself torn between work and play, let Icelandair’s ‘The Polite Tourist Bouncer Returns’ campaign be your guide. Discover the magic of Iceland’s stopover offer and see why once you’ve experienced its charm, you’ll never want to leave.
