IGA BBQ Time is Sacred: Protecting Precious Moments
When the clock strikes 6 p.m., it’s time to put away the lawnmowers and fire up the grill. At IGA, we believe that BBQ time is sacred—a cherished moment to enjoy delicious food with friends and family. Our latest campaign, “BBQ Time is Sacred!” underscores this belief, inviting everyone to prioritize these precious moments of connection and enjoyment.
The Essence of BBQ Time
BBQ time isn’t just about grilling food; it’s about creating memories and bonding with loved ones. In our fast-paced world, these moments are increasingly rare and valuable. IGA’s new campaign, developed in collaboration with the renowned ad agency Sid Lee, highlights the importance of preserving these times. The message is clear: from 6 p.m. onwards, all distractions, including lawnmowers, should be set aside to focus on the joy of sharing a meal.
Campaign Highlights
Our campaign is designed to resonate with everyone who understands the magic of a good BBQ. The film medium campaign, released in May 2024, portrays families and friends gathering around the grill, savoring mouthwatering food, and enjoying each other’s company. The visuals capture the warmth and camaraderie that define a perfect BBQ evening.
Why BBQ Time Matters
For many, BBQs are more than just meals—they are traditions. They offer a break from the daily grind and an opportunity to connect. Whether it’s sharing stories, laughing together, or simply enjoying the flavors of expertly grilled food, these moments are irreplaceable. By advocating for the sanctity of BBQ time, IGA emphasizes the importance of setting aside daily distractions to focus on what truly matters: spending quality time with loved ones.
IGA’s Commitment
IGA has always been committed to enhancing the quality of life for our customers. Our campaign, “BBQ Time is Sacred!”, is a testament to this commitment. We provide not only the best ingredients for your BBQ but also the reminder to cherish the time spent with family and friends. Our goal is to inspire our community to recognize and protect these special moments.
Creating a BBQ-Friendly Environment
To support the campaign’s message, we encourage everyone to take small steps in their neighborhoods. Simple actions like agreeing to quiet times during BBQ hours can make a big difference. It’s about fostering a community spirit where everyone respects and values the importance of these gatherings.
Conclusion
“BBQ Time is Sacred!” is more than a campaign—it’s a call to action. IGA invites everyone to join us in protecting these precious moments. By setting aside distractions and focusing on the joy of BBQs, we can create lasting memories with those we love. Let’s make every BBQ a celebration of togetherness and savor the flavors of life, uninterrupted.
This professional campaign, titled “BBQ Time is Sacred!”, was published in Canada in May 2024. Created for the brand IGA by the ad agency Sid Lee, it emphasizes the importance of preserving the joy and connection that BBQs bring to our lives.
