Indiana Farm Bureau Insurance (IFBI) has unveiled its latest campaign, “We’re Good,” crafted by the esteemed ad agency Young & Laramore (Y&L). Launched with a regional Super Bowl LVIII spot in local Indiana markets, the campaign captures the essence of everyday insurance moments, underscored by IFBI’s unwavering commitment to providing personalized plans and expert support to its community.
The core of the campaign revolves around showcasing the genuine care and dedication of IFBI’s agents, who go above and beyond to deliver five-star treatment to their clients. By highlighting the agents’ profound understanding of insurance intricacies and their clients’ diverse life stages, Y&L accentuates IFBI’s unique selling proposition and solidifies its position as a trusted insurance provider in Indiana.
Following its debut during the Super Bowl, the “We’re Good” campaign will be rolled out across the state, with a particular focus on the greater Indianapolis area. Viewers can expect to encounter the campaign during various broadcast and digital video platforms, including major sporting events like March Madness, Pacers, Colts games, and Indiana High School athletics.
This professional campaign by Young & Laramore for Indiana Farm Bureau Insurance epitomizes the essence of the insurance industry, emphasizing reliability, personalized service, and expert support. With its integrated approach across multiple media assets, the campaign aims to resonate with audiences across Indiana, reinforcing IFBI’s commitment to safeguarding the insurance needs of its community members.
