Indiana University’s latest campaign, “Bring On Tomorrow,” is more than just a promotional effort—it’s a testament to the university’s commitment to shaping the future of education. Spearheaded by the talented production and post team at Camp Lucky, this campaign invites individuals to embark on a journey of discovery and learning at one of IU’s nine campuses.
At the heart of the campaign are the campuses in Bloomington and Indianapolis, each offering a diverse range of courses that underscore IU’s position as a leader in higher education. From business and sciences to medicine and the arts, IU provides students with the tools and knowledge they need to succeed in an ever-evolving world.
Director Jeff Bednarz, a Midwest native and avid college sports fan, brings a deep appreciation for Indiana University to the project. His goal? To capture the essence of IU’s vibrant community and its dedication to excellence in education. Through his lens, viewers get a glimpse of the university’s inspiring students, passionate professors, groundbreaking research, and premier sports programs.
Translating Bednarz’s vision into a cohesive narrative was no small feat. Editor Alex Heisterkamp skillfully crafted the footage into a fluid, visually captivating story, using Bednarz’s camera movements as seamless transitions between scenes. Lead Designer Seth Olson and the Camp Lucky animation team added their expertise, ensuring that every detail contributed to the overall narrative.
“We shot a lot of footage because there is so much in Indiana University’s story to capture,” explains Bednarz. “With docu, you cannot predict where and when the magic will happen.” Heisterkamp and Olson’s collaborative efforts resulted in a project that not only captured the essence of IU but also delivered it to viewers in a thoughtful, high-energy manner.
“Bring On Tomorrow” is more than just a campaign—it’s a celebration of IU’s legacy and its ongoing commitment to innovation and excellence in education. As viewers immerse themselves in the campaign, they’re invited to join Indiana University on a journey of discovery, growth, and endless possibilities.
In conclusion, “Bring On Tomorrow” encapsulates Indiana University’s unwavering dedication to pioneering education. With Camp Lucky at the helm, this campaign not only showcases IU’s vibrant community and diverse offerings but also inspires individuals to embrace the future with courage and enthusiasm.
