In a world where partnerships and sponsorships in sports often revolve around big names and star athletes, Itaú Unibanco, a leading Brazilian bank, is rewriting the script by focusing on the future of tennis through its partnership with the Miami Open.
The Miami Open holds a special place in the hearts of tennis enthusiasts worldwide, and for the past 17 years, Itaú Unibanco has been an integral part of this prestigious tournament. As the bank celebrates its centenary year, it also commemorates its enduring partnership with the Miami Open by renewing its contract until 2028.
To mark this significant milestone, Itaú Unibanco has introduced a new tradition at the Miami Open: “Serves of the Future.” This groundbreaking initiative aims to shine a spotlight on emerging tennis talent and celebrate the next generation of players who embody the spirit of the sport.
The inaugural ceremonial serve under the “Serves of the Future” banner was performed by Rafael Padilha, a promising young tennis player hailing from Vila Kadi, Porto Alegre. At just 18 years old, Padilha represents the future of Brazilian tennis and exemplifies the values of dedication
