Jam Shed: Crafting the Jammiest Music Video Ever!
Jam Shed, the refreshingly different wine brand, has embarked on an electrifying journey, seizing a viral moment at the London Marathon to create the jammiest music video ever. Collaborating with independent creative agency Above+Beyond and sister production company Collective Studios, Jam Shed has produced a sensational video that is sure to captivate audiences far and wide.
A Viral Inspiration
The video revolves around a revived rendition of Technotronic’s iconic club hit, ‘Pump Up The Jam’, masterfully produced by Star.One. At the heart of this electrifying spectacle is ‘Hype Gran’, a spirited individual who garnered viral fame by playing the upbeat anthem and rallying spectators to support marathon runners during the grueling final miles of the London Marathon.
From Joke to Reality
What began as a lighthearted jest about ‘Pump Up the Jam Shed’ swiftly evolved into a brilliant campaign concept. Leveraging Hype Gran’s infectious energy and the nostalgic charm of a 90s classic, Jam Shed crafted a music video that perfectly embodies its unapologetically different brand ethos.
Bringing the Vision to Life
Above+Beyond and Collective Studios collaborated to produce a full-length music video under the direction of Charlie Robins, renowned for his work with acclaimed artists such as Rudimental, Bonobo, and Rag N’Bone Man. The result? A delightful fusion of 90s video tropes and Jam Shed’s distinctive personality, culminating in a music video with a jammy twist.
An Epic Remix
Watch as Star.One delivers an exhilarating remix of ‘Pump Up the Jam’, accompanied by the comedic brilliance of Hype Gran. With a hint of shiraz and a shedload of character, this track evolves into an unforgettable auditory and visual experience.
Launching Today!
The hero video, along with accompanying social cut downs, debuts today, promising to delight audiences with its infectious energy and irreverent charm. Consumer PR efforts by Idea Farm will further amplify the campaign’s reach, ensuring that the jammiest music video ever leaves a lasting impression.
Conclusion
Jam Shed’s ‘The Jammiest Music Video Ever!’ is a testament to the brand’s commitment to innovation and creativity. By harnessing the power of viral inspiration and collaborating with top-notch talent, Jam Shed has crafted a masterpiece that encapsulates its unique spirit and resonates with audiences worldwide.
This professional campaign, spearheaded by Jam Shed in collaboration with Above+Beyond and Collective Studios, marks a bold and refreshing approach in the realm of alcoholic drinks marketing, setting a new standard for creativity and engagement.
This campaign, titled ‘The Jammiest Music Video ever!’, was launched in the United Kingdom in May 2024 and represents a remarkable fusion of film and beverage
