In the bustling world of professional sports, there’s often a lot of focus on the players on the field—their performance, their stats, their wins and losses. But behind the scenes, there’s another aspect of sports that often goes unnoticed: the power to make a difference in the lives of young people. That’s where organizations like Jays Care Foundation step in.
Jays Care Foundation is the charitable arm of the Toronto Blue Jays, Canada’s beloved Major League Baseball team. But it’s more than just a charity—it’s a beacon of hope for children and youth facing barriers in communities across the country. Through its national baseball programming efforts, Jays Care Foundation aims to level the playing field and empower young people to reach their full potential, both on and off the field.
At the heart of Jays Care Foundation’s mission is the belief that every child deserves a chance to belong, to feel supported, and to believe in themselves. That’s why the foundation invests in programs that provide access to baseball and softball, promote physical activity and teamwork, and foster positive youth development.
One of Jays Care Foundation’s flagship programs is the Field of Dreams initiative, which aims to revitalize local baseball and softball facilities in underserved communities. By renovating fields, providing equipment, and offering coaching and mentorship, this program creates safe and inclusive spaces where children and youth can come together to play, learn, and grow.
But Jays Care Foundation’s impact goes beyond the baseball diamond. The organization also runs programs like Rookie League, which uses baseball as a tool to teach important life skills such as leadership, resilience, and conflict resolution. Through partnerships with schools, community organizations, and other stakeholders, Jays Care Foundation ensures that its programming reaches those who need it most, regardless of their background or circumstances.
The theme of belonging and belief runs through all of Jays Care Foundation’s initiatives. Whether it’s a child stepping up to the plate for the first time, a team rallying together to overcome adversity, or a community coming together to support its youth, the foundation believes that when you belong, you believe—in yourself, in your teammates, and in your ability to succeed.
The recent campaign titled ‘When you belong, you believe’ captures this ethos perfectly. Created in collaboration with ad agency Angry Butterfly, the campaign shines a spotlight on the impact of Jays Care Foundation’s national baseball programming efforts. Through a combination of film and outdoor advertising, the campaign shares powerful stories of belonging and belief, highlighting the transformative power of sports in the lives of young people.
From coast to coast, Jays Care Foundation is making a difference in communities large and small. Whether it’s providing access to sports equipment, building new facilities, or offering mentorship and support, the foundation is committed to creating a brighter future for Canada’s youth. And with each swing of the bat, each catch in the outfield, and each cheer from the sidelines, Jays Care Foundation is helping children and youth across the country realize their full potential—one game at a time.
