In the competitive world of air travel, JSX is shaking things up with its revolutionary approach to flying. Their latest campaign, “This Is How I Fly,” created in partnership with PMG, introduces a bold new brand identity that redefines the flying experience.
Gone are the days of stressful airport queues and cramped seats. With JSX, travelers can enjoy seamless, hassle-free flying on their own terms. The campaign’s bold visual aesthetic and relatable tone of voice speak directly to savvy, forward-thinking travelers, inviting them to discover a better way to fly.
Through a comprehensive digital campaign spanning video, social media, display ads, audio, and out-of-home advertising, JSX showcases its commitment to simplifying travel. From easy booking processes to skipping crowded airports, every aspect of the JSX experience is designed to put travelers at ease.
The campaign includes a variety of media assets, including :30, :15, and :06 spots, strategically deployed across 22 markets in the United States and Mexico. It’s a testament to JSX’s dedication to reaching travelers far and wide and offering them a modern alternative to traditional air travel.
“This Is How I Fly” isn’t just a campaign; it’s a manifesto for a new era of travel. By challenging the status quo and putting the traveler first, JSX is leading the way in revolutionizing the travel industry.
Join JSX on the journey to stress-free travel and discover how flying should be. With JSX, your travel experience will never be the same again.
