Embrace Simplicity: KAYAK’s ‘Don’t Do It Yourself’ Campaign
In a world where the mantra “do it yourself” often echoes, KAYAK, the travel Metasearch, challenges the status quo with its latest campaign, ‘Don’t Do It Yourself.’ This bold initiative sheds light on the absurdity of handling everything independently, emphasizing the ease and efficiency KAYAK brings to travel planning.
The DIY Dilemma: A Common Quirk
We all have that friend or family member – the quintessential do-it-yourselfer. From assembling furniture to fixing leaky faucets, they insist on tackling every task independently, even if it leads to moments of hilarity. In the realm of travel, a similar quirk is observed. According to new research from KAYAK, 81% of American travelers still navigate multiple travel websites during their search, with 19% investing between 11 to 24 hours in the process. It’s a familiar scenario of unnecessary complexity.
KAYAK’s Intervention: ‘Don’t Do It Yourself’
Enter KAYAK, the disruptor in the travel planning sphere. The ‘Don’t Do It Yourself’ campaign serves as an intervention, urging travelers to reconsider the chaotic approach of juggling numerous browser tabs. KAYAK simplifies the process by acting as a Metasearch engine, consolidating all travel options in one place. The underlying message is clear – why endure the chaos when KAYAK can effortlessly do it for you?
Wit and Humor: The Supernatural Partnership
Crafted in collaboration with Supernatural, an AI-backed creative agency, the campaign employs wit and humor to drive its point home. Known for their innovative approach, Supernatural combines human insight with machine learning, creating advertising that resonates with audiences. Using their proprietary AI-powered platform, Merlyn, the agency collaborates with KAYAK to unveil audience data insights, infusing the campaign with cultural relevance.
Spotlighting the Absurd: From Hairballs to Human Scarecrows
The ‘Don’t Do It Yourself’ campaign features a series of :30s spots that spotlight individuals engaged in absurd, time-consuming tasks. From vacuuming hairballs hidden under the couch to assuming the role of a human scarecrow, the scenarios are both humorous and relatable. KAYAK cleverly draws parallels between these ridiculous endeavors and the outdated method of manually scouring multiple travel websites.
Broadcast and Social Presence: Nationwide Impact
Scheduled to launch on January 15th, the campaign will have a nationwide presence, gracing both national broadcast and social platforms. KAYAK aims to resonate with a broad audience, encouraging them to embrace the tools and technology that simplify their lives.
Conclusion: Save Time, Travel Smart with KAYAK
As ‘Don’t Do It Yourself’ takes center stage, KAYAK invites travelers to save time, embrace simplicity, and relinquish the burden of exhaustive travel searches. The campaign is not just a witty commentary on the pitfalls of DIY travel planning; it’s a call to action to leverage the convenience and efficiency offered by KAYAK in exploring the world hassle-free. In a world full of unnecessary complexity, KAYAK stands as the beacon of simplicity for all travel enthusiasts.