In the depths of winter, when Northern Europe plunges into darkness, Kia Europe is illuminating the way forward with an extraordinary initiative: “The Impossible Sunlight.” Inspired by the groundbreaking design and technological prowess of Kia’s EV9, this innovative art installation is redefining standards and bringing back the sun’s warmth and light to regions where daylight is scarce during the winter months.
As the winter months descend and daylight diminishes, many in Northern Europe face challenges ranging from low energy levels to disruptions in sleep patterns and mental well-being due to the lack of sunlight. In response to these issues, INNOCEAN Berlin and Kia joined forces to create “The Impossible Sunlight” – a one-of-a-kind art installation powered by the cutting-edge Vehicle-2-Load technology of the Kia EV9.
Crafted in collaboration with VOID, a renowned experiential design studio based in Norway, “The Impossible Sunlight” is a testament to the fusion of digital innovation with real-world elements. The installation comprises a striking circular structure towering 7 meters high, emitting approximately 200,000 lumens to replicate the natural properties of sunlight. This captivating display not only brightens the surroundings but also brings back the positive effects of sunlight that are often missed during the winter season.
To capture the essence and impact of “The Impossible Sunlight,” Kia has enlisted the talents of Norris Nimann, an acclaimed Swedish photographer and cinematographer. Nimann’s exceptional portfolio, featured in prestigious publications like Vogue Scandinavia and National Geographic, perfectly complements the project’s vision. Through his lens, the emotional reactions of individuals experiencing the installation are beautifully showcased, alongside the sleek beauty of the Kia EV9.
The campaign also includes a captivating short film that encapsulates the emotional journey of viewers as they encounter “The Impossible Sunlight” and witness the transformative power of light, complemented by the innovative features of the Kia EV9.
Published in Germany in February 2024, “The Impossible Sunlight” represents a groundbreaking endeavor by Kia Europe, demonstrating the brand’s commitment to innovation, sustainability, and enhancing the well-being of communities. With its fusion of technology, art, and human experience, this campaign sets a new standard for automotive marketing, driving towards a brighter future for all.
So, join Kia Europe on this illuminating journey and experience the magic of “The Impossible Sunlight,” where innovation meets inspiration to brighten even the darkest of days.
