Lay’s Oh-Lay’s: Celebrating Soccer Season with Messi
Hey there, soccer fans! Are you ready to kick off the season in style with Lay’s Oh-Lay’s? Picture this: cheering on your favorite team with a bag of Lay’s in hand, chanting “Oh-Lay’s” after every goal just like the soccer legend himself, Lionel Messi.
A Flavorful Spin on Tradition
Soccer and Lay’s potato chips go hand in hand, and with Messi on board, we’re taking the excitement to a whole new level. In our latest campaign, Messi invites fans worldwide to join the Oh-Lay’s chant, infusing the beloved “Olé” with a flavorful twist.
Limited-Edition Chip Bags
To make this season even more memorable, we’re launching exclusive, collectible-worthy Lay’s bags inspired by Messi’s iconic chip shot goal. Picture yourself winning a soccer ball-shaped chip bag or even a Messi-autographed Lay’s jersey – talk about a winning combination!
How to Get Involved
Ready to score big? Keep an eye out for Messi’s first chip shot goal of the season. Within 48 hours, we’ll kick off a social media sweepstakes where you can win these exclusive prizes. Just follow @lays on Instagram, TikTok, or X, like the post announcing Messi’s goal, and join the “Oh-Lay’s” chant with #OHLAYS and #Sweepstakes.
Join the Fun
Published in April 2024, Lay’s Oh-Lay’s campaign is all about celebrating the thrill of soccer season with a dash of flavor and excitement. Created by Lay’s, this integrated campaign is your ticket to soccer fandom like never before. So, grab your Lay’s, channel your inner Messi, and let’s chant “Oh-Lay’s” together!
