In today’s fast-paced professional landscape, staying ahead of the curve is essential. LinkedIn, the world’s largest professional network, understands the evolving needs of professionals worldwide. That’s why they’ve partnered with industry-leading creatives to launch their first-ever brand campaign for LinkedIn Premium: “That’s Premium.”
This groundbreaking campaign, launched in collaboration with Park Pictures, Cartel, and The Mill, showcases the unique benefits of LinkedIn Premium in a series of highly cinematic and memorable films directed by Cannes Grand Prix-winning filmmaker Terence Neale. Through whimsical metaphors and unexpected storytelling, the campaign highlights how LinkedIn Premium offers professionals a smarter way to unlock opportunities and advance their careers.
Running across connected TV, paid social, paid digital, online video, and creators, the “That’s Premium” campaign underscores LinkedIn’s commitment to providing tangible solutions for professionals at every stage of their careers. It reinforces LinkedIn’s position as a vital resource for career development, offering tools like Top Applicant Jobs and LinkedIn Learning to help subscribers excel in their current roles and navigate their next career moves.
With 85% of professionals in the US considering job changes this year, LinkedIn Premium subscribers gain valuable insights and resources to stand out in a competitive job market. From finding the right job fit to mastering essential skills through LinkedIn Learning, Premium subscribers are 2.6 times more likely to get hired on average.
The campaign’s films spotlight real-life career experiences faced by professionals, from finding the perfect job fit to delivering a captivating presentation and standing out in job interviews. Director Terence Neale’s surreal storytelling captures the essence of these experiences, resonating with anyone who has ever felt the all-too-common imposter syndrome.
Behind the scenes, the collaboration between Park Pictures, Cartel, and The Mill brings the campaign to life with stunning visuals and captivating narratives. Park Pictures, known for its big-screen production values and award-winning work, infuses the campaign with cinematic excellence, while Cartel and The Mill contribute their expertise to craft a visually immersive and emotionally resonant experience for viewers.
As the campaign unfolds, LinkedIn Premium emerges as not just a premium service, but a game-changer for professionals seeking to elevate their careers and seize new opportunities. With its innovative features and comprehensive resources, LinkedIn Premium empowers professionals to navigate the complexities of the modern workplace with confidence and ease.
In a world where career success is more competitive than ever, LinkedIn Premium stands out as a beacon of support and guidance for professionals worldwide. So the next time you find yourself asking, “Did you see it?” remember, with LinkedIn Premium, you’re not just watching – you’re actively shaping your professional future. That’s Premium.
