In a world where food labels can be overwhelming, the Ministry of Health, Welfare, and Sport is simplifying the process with the launch of the “Look, compare & choose” campaign. This initiative introduces Nutri-Score, a user-friendly food choice logo designed to help consumers make informed decisions while shopping for groceries.
Nutri-Score is more than just a logo—it’s a tool that empowers consumers to prioritize their health by selecting products with better nutritional composition. With its simple color-coded system, Nutri-Score provides instant clarity on the nutritional quality of food products, making it easier than ever for consumers to make healthier choices.
The campaign’s mantra, “Look, compare & choose,” encapsulates the essence of Nutri-Score’s functionality. By encouraging consumers to first look at the Nutri-Score, compare similar products, and then choose the option with the better composition, the campaign offers a practical framework for navigating food labels effectively.
One of the key objectives of the campaign is to dispel misconceptions surrounding Nutri-Score. Many consumers are unaware that Nutri-Score is intended for comparing similar products within the same food category, such as comparing different types of breakfast cereals or snacks. To address this confusion, the campaign provides clear context and guidance on how to use Nutri-Score correctly.
Visually, Nutri-Score’s simplicity is highlighted through vibrant colors and clear letter designations, making it easy for consumers to interpret and act upon. The campaign leverages colorful lighting to reinforce the connection between picking up a product and examining its Nutri-Score, enhancing overall comprehension and engagement.
At the heart of the campaign is the mantra “Look, compare & choose,” which serves as a practical call to action for consumers. Through social modeling, the campaign showcases individuals demonstrating the desired behavior, reinforcing the message and encouraging positive action.
“Look, compare & choose” represents a significant step forward in empowering consumers to make healthier food choices. By providing clarity on how to use Nutri-Score effectively, the campaign equips consumers with the knowledge and tools they need to prioritize their health and well-being.
For consumers seeking additional information, the campaign directs them to the website nutriscore.nl, where they can find answers to common questions and further guidance on making informed food choices.
As the “Look, compare & choose” campaign unfolds, it is poised to make a meaningful impact on consumer behavior, promoting healthier eating habits and ultimately contributing to improved public health outcomes.
With its user-friendly approach and practical guidance, the campaign is set to empower consumers across the Netherlands to take control of their nutrition and make choices that support their overall well-being.
