In today’s world of dating apps and social media, the idea of ‘love at first sight’ can feel like a distant dream. But Mars Petcare and Pedigree are on a mission to bring back that magical moment with their latest campaign, “Love At First Sight.”
This heartwarming campaign celebrates the special bond between humans and dogs, particularly the moment when someone finds their perfect shelter dog to adopt. It’s a reminder that love at first sight still exists, and it’s waiting for you at your local shelter.
The campaign includes TV spots, online videos, social media content, and print ads, all designed to spread a message of optimism and hope. These placements aim to inspire people to see the goodness in the world and consider adopting a shelter dog.
One of the highlights of the campaign is the creation of “Rebound Dogs,” a unique “dating site” that matches shelter dogs with people who could use some extra love and companionship. This interactive experience allows users to fill out a survey and find the perfect adoptable pup in their area, based on their preferences and personality.
Rebound Dogs offers a fun and lighthearted way for recently single individuals to find a furry friend who is the opposite of their ex. It’s a playful twist on traditional matchmaking services, designed to bring joy and laughter to those in need of some optimism.
The campaign is a collaboration between Mars Petcare, Pedigree, and ad agency BBDO New York. Together, they aim to show the world that love at first sight is still alive and well – you just have to visit your local shelter to find it.
So if you’re in need of a little love and companionship, why not consider adopting a shelter dog? Visit your local shelter or check out the Rebound Dogs website to find your perfect match.
With their campaign “Love At First Sight,” Mars Petcare and Pedigree are spreading a message of love, hope, and joy – one shelter dog at a time.
