In Colombia, the Christmas season is more than just a time for festive decorations; it’s a tradition that brings families together to explore the enchanting Christmas lights. In 2018, MasterCard, a brand synonymous with seamless transactions, took a creative leap by turning its iconic logo into a captivating attraction on the Christmas route—introducing the TREN MASTERCARD.
In the bustling Colombian city, where Christmas traditions are deeply cherished, the TREN MASTERCARD became a must-see for families and individuals alike. The concept was ingeniously simple yet profoundly effective: MasterCard elevated a Christmas icon by 90 degrees, transforming it into a whimsical train that became a mandatory stop for everyone. The location chosen for this festive spectacle was one of the busiest places in the city, ensuring maximum visibility.
The magic unfolded as MasterCard’s logo, now resembling a festive train, joined the lineup of Christmas attractions, capturing the attention of all who passed by. The TREN MASTERCARD was not just a symbol of holiday cheer; it became an integral part of the Christmas experience for Colombians.
The strategic placement of the TREN MASTERCARD in a high-traffic area ensured that, throughout the Christmas season, all eyes were focused on one thing: the transformed MasterCard logo. McCann Erickson, the creative minds behind this festive endeavor, successfully turned the brand into an essential element of the holiday tradition, seamlessly blending MasterCard’s corporate identity with the spirit of Christmas.
The success of the TREN MASTERCARD campaign lay not only in its innovative design but also in its ability to create a shared experience. Families, friends, and individuals, drawn by the allure of Christmas lights, found themselves enchanted by the unexpected joy brought by MasterCard’s festive train. The campaign went beyond traditional advertising—it became a cultural phenomenon, an iconic part of Colombia’s Christmas festivities.
Published in December 2018, the TREN MASTERCARD campaign exemplifies the brand’s commitment to creativity and community engagement. By transforming its logo into a symbol of holiday magic, MasterCard not only reinforced its presence in the Colombian market but also demonstrated a keen understanding of local traditions and the power of experiential marketing.
In conclusion, the TREN MASTERCARD campaign is a shining example of how a brand can leverage cultural traditions to create meaningful connections. By adding a touch of magic to the Christmas lights tradition, MasterCard turned its logo into a symbol of joy and celebration, leaving a lasting imprint on the hearts of Colombians during the festive season.
