Instant Eraser Treatment Makeup, directed by Lizzy Born.
In the fast-paced world of beauty advertising, Maybelline stands out with its latest campaign for Instant Eraser Treatment Makeup, directed by none other than Lizzy Born, known for her work with World War Seven. The star of the show? Mindy Kaling, whose comedic genius takes center stage in the bold and funny film titled “Ma’am.”
In this groundbreaking campaign, Maybelline breaks away from convention by infusing humor into its messaging, marking a departure from its usual serious tone. With “Ma’am,” the venerable beauty brand embarks on its first-ever comedic journey, challenging stereotypes and empowering women to embrace aging on their own terms.
The commercial cleverly tackles the age-old issue of women being called “ma’am” and the mixed emotions it evokes. Through Kaling’s witty banter and comedic timing, viewers are encouraged to laugh at societal norms and feel empowered in their own skin.
Director Lizzy Born brings her unique blend of humor and style to the project, capturing Kaling’s essence with natural product shots that highlight the functionality and movement of the Instant Eraser Treatment Makeup. These shots not only showcase the product but also evoke a sense of confidence and self-assuredness, mirroring Kaling’s demeanor in the commercial.
“Working with Mindy was a dream come true,” says Born of her collaboration with the comedic powerhouse. “Her talent and comedic sensibilities brought a fresh perspective to the campaign, elevating traditional beauty advertising to new heights.”
Published in February 2024, “Ma’am” represents a bold step forward for Maybelline, signaling a shift towards more inclusive and humorous advertising in the beauty industry. With its witty script, impeccable direction, and star-studded cast, this campaign is sure to leave a lasting impression on audiences worldwide.
So, sit back, relax, and enjoy the comedic stylings of Mindy Kaling in Maybelline’s “Ma’am.” Because when it comes to beauty, laughter truly is the best cosmetic.
