In a bold move towards reinforcing its commitment to online security, McAfee Corp., a global leader in digital protection, has unveiled its latest brand campaign, aptly titled “McAfee is like.” The campaign, set to run for eight weeks in the United States, showcases the remarkable ways McAfee’s technology safeguards users through its McAfee+ product and features.
At the heart of the campaign is McAfee’s overarching mission – to provide worry-free protection that empowers individuals and families to confidently navigate their online lives. The creative narrative employs imaginative analogies, placing individuals in extraordinary scenarios that vividly illustrate the robust features offered by McAfee’s cybersecurity technology.
The campaign introduces three analogies, each capturing the essence of online protection through the “McAfee is like” concept:
- McAfee is like using a lie detector on incoming text messages: It alerts users if a text is potentially a scam, providing a layer of security akin to a lie detector.
- McAfee is like having a private detective: This analogy emphasizes McAfee’s ability to reclaim personal information from websites that may attempt to sell it, acting as a digital guardian.
- McAfee is like having the power to turn invisible: Users gain the capability to make a secure escape from potential hackers when using public Wi-Fi, paralleling the prowess of turning invisible.
Launching on January 16, the campaign underscores McAfee’s renewed focus on protecting individuals and their families. The integrated campaign is a collaborative effort involving creative agency Anomaly, director duo Aircastle, performance creative agency Collier Simon, and media agency Camelot. The campaign will feature a mix of :30s, :15s, and :06s ad spots, along with various display and high-impact creative elements. The ads are set to span across connected TV (CTV), online video (OLV), digital platforms, social media, podcasts, and influencer channels.
As a brand dedicated to consumers, McAfee’s campaign reintroduces its trusted name while highlighting the substantial strides it has taken in online protection. The creative showcases McAfee’s ability to safeguard the privacy, identity, and personal information of consumers, instilling a sense of safety and confidence in their online interactions.
Meg Choi, VP of Marketing at McAfee, emphasizes the brand’s commitment to driving innovation in the industry, aiming to create solutions that enhance people’s security. Choi notes, “Our goal is to make online protection and security feel more relatable for consumers. We hope viewers are surprised and delighted by the elements of cinema in this campaign, while learning about the protection and security McAfee enables for your life.”
In a landscape where online safety is an increasing concern, McAfee’s campaign seeks to bridge the gap between cybersecurity and consumer understanding, making strides in innovation and redefining the consumer’s perception of online protection. The “McAfee is like…” campaign not only showcases the brand’s technological prowess but also aims to resonate with viewers on a personal level, emphasizing the relatability of advanced cybersecurity features in the digital age.