McDonald’s Australia is stirring up nostalgia and excitement with its latest campaign, ‘The Original Mouthful.’ Teaming up with ad agencies adam&eveDDB, DDB Sydney, and OMD, they’re bringing back the beloved Big Mac® chant in a fresh and innovative way.
Remember the classic chant from the 80s? “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Well, now it’s making a comeback, and this time, it’s going digital.
The campaign kicks off with the Big Mac® Chant Challenge, a fun game available on Snapchat, TikTok, and the MyMacca’s® app. Participants can test their chanting skills and win rewards for correctly reciting the chant within four seconds. It’s a delightful nod to the past, reimagined for the digital age.
But the fun doesn’t stop there. McDonald’s Australia is pulling out all the stops to engage fans old and new. From Aussie celebs taking on the challenge on popular TV shows to NRL and AFL clubs competing to be the fastest, the Big Mac® chant will be everywhere.
To ensure inclusivity, the campaign includes features for people with varying accessibility needs, making it a fun and inclusive experience for all.
The TV commercial and online videos take viewers on a journey through the Big Mac’s rich history, celebrating its 56-year legacy. Each ad has a unique treatment tailored to a specific decade, inviting people to join the chant and share their experiences on social media.
McDonald’s Australia’s ‘The Original Mouthful’ campaign is a delightful blend of nostalgia, innovation, and inclusivity, inviting everyone to celebrate the iconic Big Mac® in a whole new way. So, get ready to
