McDonald’s Big Mac of burgers
For over thirty years, the Big Mac has reigned supreme at McDonald’s, delighting fans along the Vistula and beyond. This beloved burger, known for its juicy beef and iconic sauce, is a favorite among fast food enthusiasts. As an icon of McDonald’s, the Big Mac now comes in two exciting new variants: Big Mac Bacon and Big Mac BLT. Plus, for the first time, the secret sauce that makes the Big Mac so special is available on its own.
The Iconic Big Mac
The Big Mac is exceptional in every respect. Its unique taste and closely guarded sauce recipe set it apart. At Polish McDonald’s restaurants, the Big Mac is crafted from locally sourced ingredients: beef from Ostróda, buns baked in Michałów-Reginów, and lettuce from Niepruszewo near Poznań. This local sourcing ensures high quality and supports Polish agriculture.
New Variants: Big Mac Bacon and Big Mac BLT
The classic Big Mac gets a fresh twist with two new limited-time offerings. The Big Mac BLT adds slices of bacon and tomato to the iconic burger, while the Big Mac Bacon features the addition of bacon to the traditional recipe. These new variants offer a delightful spin on the beloved classic. And for those who adore the Big Mac sauce, it can now be ordered separately, perfect for enhancing any meal.
Big Mac Merch
Big Mac fans have more to look forward to than just tasty new burger options. McDonald’s is launching exclusive Big Mac merchandise. This one-of-a-kind collection is a must-have for enthusiasts of the iconic burger. Stay tuned to McDonald’s social media channels for more details on this exciting launch.
Big Mac Campaign
The Big Mac’s legendary status is the centerpiece of McDonald’s latest campaign. Emphasizing the uniqueness of the burger, the campaign includes TV commercials and extensive marketing activities across various media, social media, influencer marketing, and outdoor advertising. The campaign is a collaborative effort: DDB agency handles strategy, creation, and production, Lucky Luciano oversees production, OMD manages media planning and buying, and Dentsu Creative (Isobar) is responsible for social media. PR and influencer marketing are conducted by the 24/7Communication agency.
McDonald’s Poland
McDonald’s began operations in Poland in 1992, with its first restaurant opening in Warsaw. Today, there are over 550 McDonald’s restaurants across Poland, employing more than 33,000 people. Over 90% of these are franchises run by independent entrepreneurs under agreements with McDonald’s. This extensive network ensures that McDonald’s continues to provide high-quality food and exceptional service across the country.
Conclusion
The Big Mac remains a cornerstone of McDonald’s menu, and its new variants, Big Mac Bacon and Big Mac BLT, along with the standalone Big Mac sauce, offer fresh ways to enjoy this classic. The launch of exclusive Big Mac merchandise and a comprehensive new campaign highlight the burger’s iconic status. McDonald’s commitment to quality and innovation ensures that the Big Mac continues to be a favorite for generations to come.
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