In the world of cryptocurrency and NFTs, the Bored Ape has become an iconic figure, symbolizing both the potential and pitfalls of digital investments. Now, Mercado Pago, Latin America’s leading internet payment platform, is leveraging this cultural phenomenon in its latest campaign.
The campaign, developed in collaboration with GUT Mexico City, aims to highlight the importance of investing intelligently and safely, emphasizing Mercado Pago’s role in providing secure investment opportunities. To drive home this message, Mercado Pago has purchased a devalued Bored Ape NFT, using it as the “spokesperson” for their campaign.
The concept behind the campaign stems from the rise and fall of NFTs in the market. While NFTs were once hailed as revolutionary, many investors have since realized the volatility and risks associated with these digital assets. By featuring the Bored Ape NFT, Mercado Pago aims to showcase the importance of making informed investment decisions.
In the campaign’s centerpiece, a short animated film, the Bored Ape takes center stage, cruising through a vibrant cityscape in a convertible. With a touch of humor, the Bored Ape introduces himself to the audience, highlighting his unique position as the only NFT that continues to generate profits. How? By investing in Mercado Pago.
Guido Donadio and Sebastián Regiani from GUT Mexico City explain the rationale behind the campaign: “We bought a devalued Bored Ape because we feel that it is just the right celebrity to tell people that investing can be cool, but it also has to be profitable.” By using the Bored Ape as their spokesperson, Mercado Pago aims to convey a message of financial empowerment in a playful and engaging manner.
Nathalia Teixeira, representing Mercado Pago, expresses enthusiasm for the campaign’s launch: “We are excited to debut our ‘Bored Ape’ campaign, which brilliantly illustrates the volatility and unpredictability of fashion investments, while demonstrating how Mercado Pago offers safe and profitable investment opportunities.”
This innovative campaign, titled ‘The Bored Ape Spokesperson,’ marks a creative collaboration between Mercado Pago and GUT Mexico City. Through a blend of humor and financial savvy, Mercado Pago seeks to redefine the conversation around investing, encouraging individuals to approach their financial futures with confidence and intelligence.
