Imagine enduring scorching temperatures exceeding 126 degrees Fahrenheit—enough to turn anyone’s mood sour. That’s the harsh reality for Iraqis, especially during summer when unreliable electricity supply exacerbates the heat. Fortunately, Midea has stepped in with tailored AC solutions, designed specifically to combat Iraq’s extreme climate challenges. With Midea’s technology, locals can now “Play it Cool العب لعب بالجو,” reclaiming control over their environment and staying comfortable even in the most oppressive heat.
In the sweltering heat of Iraq, where temperatures soar to unimaginable heights, staying cool isn’t just a luxury—it’s a necessity. Every summer, Iraqis grapple with the intense heat, which can have a profound impact on daily life. From discomfort and fatigue to health risks like heatstroke, the relentless sun takes its toll on individuals and communities alike. To make matters worse, the country’s electricity supply is notoriously unreliable, leaving many without access to essential cooling solutions when they need them most.
Enter Midea, a leading provider of innovative air conditioning solutions, in partnership with Taqeef. Together, they’ve embarked on a mission to help Iraqis beat the heat and reclaim control over their environment. With a range of tailored AC solutions designed to withstand Iraq’s extreme climate conditions, Midea and Taqeef are revolutionizing the way locals stay cool.
The campaign, aptly titled “Play it Cool العب لعب بالجو,” is more than just a marketing slogan—it’s a call to action. It’s an invitation for Iraqis to take control of their comfort and well-being, even in the face of scorching temperatures. Through a series of impactful films and advertisements, Midea and Taqeef are spreading awareness about the importance of staying cool and the transformative power of their AC solutions.
This professional campaign, launched in Iraq in April 2023, is a testament to Midea and Taqeef’s commitment to innovation and excellence. Created in collaboration with ad agency CrazyTown, the campaign leverages the power of film to showcase the life-changing impact of Midea’s AC technology. From sleek and efficient cooling units to advanced climate control systems, Midea and Taqeef offer a range of solutions to suit every need and budget.
But more than just providing relief from the heat, Midea and Taqeef are empowering Iraqis to take control of their environment and live life to the fullest. By playing it cool with Midea and Taqeef, Iraqis can beat the heat, stay comfortable, and enjoy a better quality of life, even in the harshest conditions. With Midea and Taqeef by their side, Iraqis can face the summer heat with confidence, knowing that relief is just a switch away.
