Migros: Unveiling an Extraordinary Pack of Chips
Dissidence Production introduces its latest creation for Migros, the leading Swiss retail sector cooperative, with a groundbreaking campaign.
A New Genre in Advertising:
Directed by Varnish and Rémi Danino, the campaign introduces a completely novel approach with a 7-minute short film. Breaking away from conventional advertising norms, it offers a fresh perspective and challenges traditional codes.
Salvia Rosmarinus Limited-Edition Pack:
Central to the campaign is the Salvia Rosmarinus limited-edition packet of Migros potato chips. This customized packaging adds a touch of uniqueness to the product, setting it apart in the market.
Antigel Concert Collaboration:
Adding to the excitement, Migros Geneva warehouses will host an Antigel concert on February 17, 2024. This collaboration between Migros and the Festival Antigel promises a memorable experience for attendees.
Artistic Collaboration with Varnish La Piscine:
The campaign unfolds as a captivating tale of artistic collaboration between Geneva artist Varnish La Piscine and Migros Genève. This unprecedented partnership blends elements of hip-hop culture with commercial appeal, creating a rich and visually engaging narrative.
Three-Part Exhibition:
The exhibition comprises three distinct parts. Firstly, Varnish customizes the packaging of Migros potato chips, available as a limited edition in select supermarkets. Next, a 7-minute short film produced by Varnish promotes the product, shot in the picturesque canton of Geneva. Lastly, an evening event in collaboration with the Festival Antigel will be held at Centrale Migros Genève, offering attendees a unique and immersive experience.
Conclusion:
Explore the extraordinary collaboration between Varnish La Piscine and Migros Genève, featuring a limited-edition pack of chips and a groundbreaking short film. This innovative campaign pushes the boundaries of traditional advertising, offering audiences a fresh and immersive experience. Don’t miss the chance to be a part of this extraordinary journey with Migros.
