In the vibrant landscape of Spain, where conversations often take unexpected turns, Mimowi rental car has initiated a groundbreaking campaign that blends the realms of relationships and transportation. Titled ‘OPEN RELATIONSHIP,’ this professional campaign, meticulously crafted by the creative minds at Los Padres de la Criatura, delves into a narrative that transcends the conventional boundaries of car rental experiences.
At the heart of the campaign is a conversation – not the typical exchange you’d expect in an advertisement, but a conversation between a woman and her boyfriend. However, the subject matter is not what one might anticipate. Instead of discussing matters of the heart, the woman is expressing a desire for more freedom, more flexibility – not in her romantic relationship, but in her choice of wheels.
The twist lies in the revelation that what she seeks is an open relationship with Mimowi rental car. It’s a clever play on words and concepts, where the freedom she craves extends beyond the personal sphere into the realm of transportation choices. The car becomes a symbol of autonomy and choice, reflecting Mimowi’s commitment to providing customers with a flexible and liberating rental experience.
Published in Spain in August 2022, ‘OPEN RELATIONSHIP’ is a Digital and Film media campaign that fuses elements of storytelling with the practicality of car rental. Mimowi, known for its innovative approach to the rental car industry, uses this campaign to redefine the narrative around the customer’s relationship with their rental vehicle.
The two media assets, carefully curated for this campaign, serve as visual aids to the unconventional conversation. Mimowi positions itself as more than just a rental service; it’s a facilitator of freedom, choice, and a seamless journey for its customers. The campaign is a testament to Mimowi’s commitment to thinking outside the box and offering an experience that goes beyond the transactional.
As Mimowi invites customers to embark on an ‘OPEN RELATIONSHIP,’ it’s an invitation to embrace a new way of approaching car rentals – one that prioritizes choice, flexibility, and the joy of the open road. It’s not just about getting from point A to B; it’s about the experience in between, and Mimowi is here to redefine and elevate that experience.
