M&M’S, a beloved brand under the Mars family, has unveiled its Super Bowl LVIII ad, “Almost Champions,” starring Scarlett Johansson alongside NFL icons Dan Marino, Terrell Owens, and Bruce Smith. In this humorous spot, they gather in a lab with M&M’S characters to admire the innovative “M&M’S Almost Champions Ring of Comfort,” celebrating the spirit of being “almost champions.”
The ad, crafted by BBDO New York and Team Omnicom, combines M&M’S signature humor with its mission of creating a world where everyone feels they belong. Featuring lab-made diamonds created with M&M’S Peanut Butter, the ring disrupts the tradition of only winners receiving Super Bowl rings, offering comfort in playful defiance.
Scarlett Johansson shares her delight in participating, highlighting the campaign’s message of fun and humor, resonating with M&M’S ethos. Tune in during the first commercial break of Super Bowl LVIII on February 11, 2024, to catch this star-studded ad that celebrates resilience and belonging in the face of near-victory.
Creating Comfort Through Humor:
M&M’S “Almost Champions Ring of Comfort” ad embodies the brand’s commitment to spreading joy and inclusion, showcasing the power of fun even in moments of “almost.” With its blend of humor and heart, this campaign reaffirms M&M’S as not just a candy, but a symbol of comfort and belonging.
Conclusion:
As M&M’S continues its tradition of entertaining Super Bowl ads, “Almost Champions” stands out for its star-studded cast and heartwarming message. Join Scarlett Johansson and NFL legends as they celebrate the resilience of being “almost champions,” proving that with M&M’S, there’s always a reason to smile.
