MoonPie, the snack brand that captured the internet’s attention during the 2017 total solar eclipse, is back with a stellar campaign for the upcoming celestial event on April 8th. This time, the brand is igniting excitement for the eclipse with a cosmic rematch between the Sun and the Moon in a campaign titled “Sun vs Moon ‘24: Brutality in the Totality.”
Back in 2017, MoonPie’s Twitter feud with Hostess Snacks during the eclipse went viral, earning national media coverage and hundreds of thousands of retweets. Now, MoonPie is reclaiming its status as the official snack of the solar eclipse with a campaign from AOR Tombras that promises to be even more epic.
In the hero film, styled like a professional wrestling trailer, the Sun and the Moon are portrayed as wrestlers, setting the stage for their celestial showdown. The Sun, with stats like age (4.6 billion) and height (tall as heck), faces off against the Moon, taunting its dominance during the eclipse’s 4 minutes and 27 seconds.
The message is clear: stock up on MoonPies for the eclipse, because the Sun is about to be eclipsed. To prepare for the event, MoonPie is offering limited edition “Solar Eclipse Survival Kits” in chocolate, vanilla, or banana mini MoonPies. These kits are available at Dollar Tree, select Walmart stores, and online at moonpie.com, complete with MoonPie-themed eclipse glasses.
Leading up to the eclipse, three promo videos will launch across social media channels, reminding viewers to grab their MoonPies and prepare for “Brutality in the Totality.” Whether you’re hosting an eclipse watch party or simply enjoying the celestial spectacle, MoonPie’s Solar Eclipse Survival Kits are a must-have for the occasion.
MoonPie’s “Sun vs Moon ‘24: Brutality in the Totality” campaign is not just about snacks; it’s about capturing the excitement and anticipation surrounding this rare astronomical event. So mark your calendars, get your MoonPies ready, and prepare to witness the cosmic clash between the Sun and the Moon on April 8th, 2024.
