In anticipation of this year’s 50th anniversary of THE PLAYERS Championship, Morgan Stanley, a proud partner of the tournament, has unveiled its newest creative featuring long-time Brand Ambassador and PGA Tour professional Justin Rose. Titled “From Grit to Vision,” the advertisement utilizes archival footage to underscore the significance of determination in Justin’s illustrious career and Morgan Stanley’s client-centric approach: marrying the vision of possibilities with the resilience needed to achieve them. This narrative aligns with the company’s 2023 global brand campaign, “Old School Grit. New World Ideas.”
Directed by Kevin Foley, an acclaimed director and brother of Justin’s former long-time swing coach Sean Foley, the spot was developed in collaboration with Dallas-based TMA (The Marketing Arm). It will be showcased across various paid media channels, including CBS Sports, CNN, CNBC, Golf Channel, and NBC Sports.
This professional campaign, titled “Morgan Stanley ‘From Grit to Vision,'” was launched in the United States in February 2024. Crafted by ad agency The Marketing Arm, this Film medium campaign resonates with the Finance industry and features a single media asset.
