In a groundbreaking celebration of athleticism and gaming, Final Frontier has crafted a visually stunning mixed-media showcase for NetEase Games’ Naraka: Bladepoint, seamlessly blending the virtual and real worlds at the Asian Games in Hangzhou, China. This high-energy film, directed by Paulo Garcia and animated by Zombie studio, features the game’s iconic heroes engaged in intense competition across eleven events, mirroring the concurrent real-life Asian Games.
The film, conceptualized by Shanghai agency Spark, brings to life Naraka’s characters through a dazzling combination of live action, 3D CG characters, traditional Chinese-style 2D ink animation, and paper-cut stop-motion. Each discipline, from Squash to Dragon Boat, is meticulously depicted, accompanied by insights into the sport’s origin and history in the Asia-wide competition.
The 2023 Asian Games marked a significant milestone for gamers as e-sports were included for the first time among the 40 disciplines. Naraka: Bladepoint players, particularly interested in the real-life Wushu event, found a thrilling connection between the virtual battles in the game and the martial arts showcase at the Asian Games.
Authenticity was paramount throughout the project, as emphasized by Final Frontier executive producer Eric Zheng. The team delved deep into references for each sport, ensuring precise and accurate representations of actions and moves. Given Naraka’s focus on Wushu, close collaboration with the client ensured that these scenes were authentically captured, with references shared and moves acted out over video calls.
The film, launched on the eve of the Asian Games’ opening ceremony, infuses a distinct Chinese flavor into its visuals. Drawing inspiration from traditional art styles, including ink animation and paper-cut stop-motion, the project becomes a canvas for cultural expression. The 2D sections feature not only artistic elements but also subtle nods to Hangzhou, incorporating Chinese elements and Easter eggs into the animations.
Naraka: Bladepoint, a battle royale PC game introduced by 24 Entertainment under NetEase, unfolds against the backdrop of a clash between ancient gods. The narrative revolves around heroes converging on the legendary Morus Isle to vie for the immortal mask, making it a gripping tale of skill and strategy.
This collaboration between Final Frontier and NetEase is not their first. Previous projects include two short cel-animated Naraka: Bladepoint promo films (Crimson & Winter) and a trailer for the Naraka Championship international esports tournament. The Asian Games showcase adds another chapter to their successful partnership, capturing the essence of Naraka: Bladepoint’s virtual prowess in a live-action spectacle.
In conclusion, the ‘Naraka: Bladepoint – Asian Games’ campaign stands as a testament to the fusion of gaming, athleticism, and artistic expression, bringing virtual heroes to life on the grand stage of the Asian Games with unparalleled creativity and authenticity.
