In the heart of the Granite State, there’s a new holiday icon making waves – “New Hampshire Nick.” Picture a figure you can’t miss, adorned in a sleek red leather jacket, boasting a robust white beard, and exuding serious swagger. But forget the sleigh; Nick prefers the rumble of a Harley as he cruises the main streets and backroads, leaving a trail of holiday cheer in his wake.
This charismatic character isn’t just a festive spectacle; he’s the focal point of the New Hampshire Lottery’s integrated holiday campaign, bringing joy and excitement to residents across the state. New Hampshire Nick has a unique mission – to deliver holiday scratch tickets to all the good boys and girls, provided they’re 18 years of age or older. It’s a holiday experience unlike any other, combining the thrill of the season with the anticipation of winning big.
The campaign, aptly titled ‘New Hampshire Nick,’ has become a standout feature of the holiday season. Conceived by the creative minds at GYK Antler, an ad agency known for its innovative approach, the campaign seamlessly integrates various mediums to reach a diverse audience. With two engaging media assets, New Hampshire Nick is capturing attention and leaving a lasting impression on the state’s residents.
Beyond the festive aesthetic and the joyous act of gifting scratch tickets, New Hampshire Nick is making a substantial impact on the New Hampshire Lottery’s sales. His unique approach to spreading holiday cheer has resonated with the community, creating a buzz around the state and encouraging participation in the seasonal lottery offerings.
Published in the United States in December 2023, the ‘New Hampshire Nick’ campaign is a testament to the power of creativity in marketing. By blending holiday spirit with the thrill of lottery excitement, the New Hampshire Lottery and GYK Antler have created a memorable and impactful campaign that not only delights residents but also drives significant engagement and sales during the festive season.
As New Hampshire Nick continues to rev up his Harley and deliver holiday surprises, the campaign serves as a reminder that sometimes, a touch of charisma and a unique approach can transform a traditional marketing effort into a standout success. In the world of holiday promotions, New Hampshire Nick has become more than a character – he’s a symbol of joy, luck, and the spirit of giving, making the season a little brighter for lottery enthusiasts across the Granite State.
