Nestled along Canada’s eastern coast, Newfoundland and Labrador beckon travelers with promises of rugged coastlines, abundant wildlife, and unparalleled natural beauty. And with the return of the beloved Newfoundland and Labrador Welcome Desk, brought to life by Target, visitors can once again embark on a virtual journey to discover the province’s hidden treasures.
Back by popular demand, ‘The Welcome Desk: A Closer Look’ series offers viewers an intimate glimpse into the province’s rich tapestry of wildlife wonders. From majestic whales to charming puffins and the iconic icebergs, each episode takes audiences on a captivating adventure, showcasing the unique experiences that await in Newfoundland and Labrador.
At the heart of the series are the familiar faces of The Welcome Desk, whose infectious personalities and genuine enthusiasm for their home shine through in every frame. With a blend of expert insights, captivating storytelling, and user-generated content from visitors and locals alike, the videos provide an immersive and engaging exploration of the province’s most awe-inspiring attractions.
“We wanted to build on the success of the Welcome Desk and offer viewers an even deeper dive into the wonders of Newfoundland and Labrador,” explains TJ Arch, Creative Director at Target. “With ‘A Closer Look,’ we’re not just showcasing the province’s natural beauty; we’re inviting viewers to connect with its spirit and essence on a more personal level.”
Scheduled for release on Wednesday, March 6th, ‘A Closer Look’ is poised to be a highlight of Newfoundland and Labrador Tourism’s spring visitation campaign. Complementing initiatives such as ‘The Weather’ TV ad and print and digital advertising, the series aims to capture the imagination of travelers and inspire them to experience the province’s magic firsthand.
As viewers embark on this virtual voyage, they’ll be treated to breathtaking vistas, heartwarming encounters, and insider tips on where to find the best whale watching spots, the most picturesque puffin colonies, and the most dramatic iceberg vistas. Whether you’re planning your next adventure or simply seeking a moment of escapism, ‘A Closer Look’ promises to deliver an unforgettable journey through Newfoundland and Labrador’s natural wonders.
From the rugged shores of Gros Morne National Park to the tranquil waters of Trinity Bay, each episode of ‘A Closer Look’ offers a fresh perspective on the province’s diverse landscapes and wildlife. Whether you’re marveling at the sight of a breaching humpback whale or marveling at the intricate beauty of an iceberg, you’ll come away with a newfound appreciation for the wonders of Newfoundland and Labrador.
In conclusion, ‘The Welcome Desk: A Closer Look’ is more than just a video series; it’s a celebration of Newfoundland and Labrador’s natural heritage and a testament to the province’s enduring allure. So, sit back, relax, and let the adventure begin as you embark on a virtual journey through one of Canada’s most captivating destinations.
