The NFL’s latest campaign, “Born To Play,” debuted during Super Bowl LVIII, capturing the essence of football’s universal appeal and inclusivity. In a groundbreaking two-minute commercial, aired right after the Apple Music Halftime Show, the NFL celebrates the sport’s expansion worldwide, offering opportunities for anyone who dreams of playing.
The commercial opens in a traditional Ghanaian household, where a young football enthusiast eagerly heads outside, envisioning himself playing an exhilarating game of football through the city streets on his way to school. Along the way, he imagines himself alongside NFL stars like Saquon Barkley, Justin Jefferson, Cameron Jordan, and Jeremiah Owusu-Koramoah. His journey leads him to an NFL camp, where he witnesses others training fervently, aspiring to reach the pinnacle of the game.
Tim Ellis, NFL’s Chief Marketing Officer, expressed excitement about the global growth of American football, emphasizing the league’s commitment to embracing and celebrating this movement. The heartwarming tale of a Ghanaian boy’s football dreams underscores the message that anyone, regardless of background, can turn their aspirations into reality.
Inspired by a speech given by Osi Umenyiora, a former NFL player and Super Bowl champion, at a football camp for aspiring athletes, the campaign mirrors the NFL’s mission to offer life-changing opportunities to youth worldwide.
Osi Umenyiora shared his passion for providing opportunities to international athletes, highlighting the NFL’s role in transforming lives and expanding the game’s reach globally. He emphasized that talent knows no boundaries, and the NFL’s international football development programs are instrumental in changing young lives and growing the sport.
The commercial, crafted by 72andSunny and directed by Andrew Dosunmu, a celebrated photographer-turned-director from Lagos, Nigeria, showcases the authenticity of football’s spirit. Filmed entirely in Ghana, the production involved over 90 local crew members and featured a cast of 400 Ghanaian actors, adding depth and authenticity to the narrative.
“Born To Play” is more than just a commercial—it’s a testament to football’s ability to transcend borders and unite people from diverse backgrounds. It embodies the NFL’s commitment to fostering inclusivity and providing opportunities for aspiring athletes worldwide.
As the campaign unfolds, it sends a powerful message to young people everywhere: regardless of where you come from, if you have the passion and determination, you were born to play football.
In conclusion, the NFL’s “Born To Play” campaign serves as a beacon of hope and inspiration, reaffirming the universal appeal and transformative power of the game. Through its captivating storytelling and diverse representation, the campaign leaves a lasting impact, resonating with audiences worldwide.
