Nike has once again proven its prowess in blending creativity and sportsmanship with the release of the animated commercial, “Let It Rip,” paying a vibrant tribute to the iconic American National Team player, Megan Rapinoe. This retro-tastic project, released ahead of the 2023 Women’s World Cup, has not only captured the essence of the game but also brought a fresh perspective to sports advertising.
Megan Rapinoe Takes Center Stage:
“MEGAAAN RAPINOE!” If that chant is not stuck in your head by the end of the day, you haven’t truly experienced the infectious energy of Nike’s latest commercial. Unapologetically catchy, this tribute to Megan Rapinoe is a celebration of her prowess on the field and her indomitable spirit. The animated feature showcases Rapinoe’s iconic style and flair, encapsulating the anticipation and excitement building up to the 2023 Women’s World Cup.
Retro-Tastic Animation:
“Let It Rip” is more than just a commercial; it’s a journey into the world of retro animation. The visuals take viewers on a nostalgic trip, reminiscent of classic animations from the past. The choice of animation style, executed flawlessly by French studio Wizz under the direction of Gary Levesque, adds a unique charm to the campaign. It’s a visual treat that not only captures the spirit of Nike but also pays homage to the timeless appeal of animated storytelling.
Produced by Psyop:
Behind the scenes, the creative minds at Psyop brought “Let It Rip” to life. This renowned production company has a history of delivering visually stunning and conceptually rich projects, making them the perfect collaborators for a campaign of this caliber. The seamless execution of animation and storytelling demonstrates the synergy between Psyop, Nike, and the creative talents involved.
Published on July 16, 2023:
The excitement around “Let It Rip” reached its peak on July 16, 2023, when this animated marvel was officially released. Timed perfectly ahead of the 2023 Women’s World Cup, the campaign serves not only as a promotional piece for Nike but also as a rallying call for fans worldwide to gear up for the anticipated tournament.
Crafted by Wieden+Kennedy:
The genius behind the concept and execution of “Let It Rip” is credited to the creative minds at Wieden+Kennedy, the ad agency responsible for bringing Nike’s vision to life. The collaboration between Nike and Wieden+Kennedy has consistently delivered groundbreaking campaigns, and “Let It Rip” is no exception.
In Conclusion:
Nike’s “Let It Rip” is more than a commercial; it’s a symphony of creativity, sportsmanship, and nostalgia. The campaign encapsulates the essence of Megan Rapinoe’s dynamic presence on the field and transforms it into a visual spectacle that transcends traditional sports advertising. As the world eagerly awaits the 2023 Women’s World Cup, Nike’s animated tribute serves as a spirited prelude, inviting fans to join the celebration and let the games begin in style.
