When winter sets in and the mountains beckon, safety becomes paramount. That’s why TBWA\NissanUnited has teamed up with Nissan to introduce the “Ride Responsibly” campaign, a bold initiative aimed at promoting safety on the slopes. At the heart of this campaign is the Nissan X-Trail Mountain Rescue prototype, equipped with cutting-edge e-4ORCE All-Wheel-Drive technology.
Imagine a scenario: a daring skier finds themselves in need of assistance, and the mountain rescue team springs into action. But wait – there’s a twist. Instead of rushing to the skier’s aid, the team is on a mission to install speed monitoring signs urging everyone to “SLOW DOWN”. It’s a thought-provoking reminder that prevention is often the best form of rescue.
But the campaign doesn’t stop there. In a world-first initiative, speed monitoring signs are strategically placed across one of Europe’s highest ski resorts, courtesy of the Nissan X-Trail Mountain Rescue prototype. Equipped with advanced radar systems and digital screens, these signs deliver reactive warning messages to keep skiers and snowboarders safe on the slopes.
What makes this all possible is the remarkable capability of the Nissan X-Trail Mountain Rescue prototype. Modified to navigate the most challenging terrain, this vehicle boasts snow tracks, increased ground clearance, and a host of rescue equipment, including a full-length stretcher and winches.
To complement the film and on-ground activations, Nissan is spreading the message of safety through a billboard takeover at ski stations across the Alps. This comprehensive approach underscores Nissan’s unwavering commitment to technological innovation and social responsibility, whether on the road or in the mountains.
So, as you gear up for your next alpine adventure, remember: safety comes first. And thanks to Nissan’s “Ride Responsibly” campaign and the X-Trail Mountain Rescue prototype, you can enjoy the thrill of the slopes with peace of mind.
