In the realm of automotive safety, Nissan Middle East takes a pioneering step with its regional Intellectual Property Rights (IPR) campaign, aptly named “Keep Asking Why.” Unlike its counterparts, Nissan’s approach to raising awareness about counterfeit parts is a unique blend of humor and innovation, challenging the conventional narratives that often rely on scare tactics.
“Keep Asking Why” invites audiences to question the authenticity of automotive parts, not through fear but through the power of curiosity. Nissan’s strategy transforms this critical issue into an engaging adventure, where the simple act of asking “WHY” becomes a journey of discovery. The campaign introduces eccentric characters, adding a delightful touch to the serious matter at hand and encouraging viewers to reassess the components under their hoods.
This campaign transcends the traditional boundaries of a typical awareness initiative. It morphs into an interactive movement, urging individuals to become their own safety detectives. The emphasis on “Keep Asking Why” goes beyond a tagline; it becomes a mantra for automotive authenticity. By actively involving the audience in the process, Nissan empowers consumers to contribute to a world where genuine parts reign supreme, ensuring not only their safety but also the longevity of their vehicles.
Supported by the esteemed Dubai Police, the “Keep Asking Why” campaign aligns with the commitment to creating a safer and more secure automotive landscape. This collaboration adds a layer of credibility to Nissan’s initiative, emphasizing the collective responsibility shared by both the automotive industry and law enforcement.
Published in the United Arab Emirates in November 2023, this professional campaign showcases the dedication of Nissan and Nissan Middle East to prioritizing safety in the Automotive industry. Crafted by the creative minds at TBWA\RAAD, the “Keep Asking Why” campaign comprises two impactful media assets that communicate the importance of verifying the authenticity of automotive parts.
In a world inundated with potential risks, Nissan Middle East stands out by not just addressing a problem but by turning it into an opportunity for empowerment. “Keep Asking Why” is an invitation to embark on a journey of questioning, a journey that leads to informed decisions, confident driving, and a community committed to ensuring the authenticity of every automotive part. Join the movement, keep asking, and drive with confidence alongside Nissan!
