Norauto, the renowned automotive brand, is once again making waves with its latest campaign titled “Paving the way for tomorrow’s drivers.” This captivating campaign, brought to life by BETC Paris, marks a significant shift in Norauto’s branding strategy, focusing on empowering drivers to make responsible choices while offering affordable solutions.
After the success of its previous campaign, “Moving you every mile of the way,” Norauto is back on TV and online with a new film that celebrates car drivers and their crucial role in society’s evolution towards more responsible driving practices. The brand’s collaboration with BETC Paris underscores its commitment to driving positive change in the automotive industry.
Jerome Dumont, Chief Marketing Officer of Norauto France, emphasizes the brand’s dedication to helping drivers reduce their environmental impact through affordable and conscious mobility solutions. With this new campaign, Norauto reaffirms its commitment to sustainability and responsible driving practices, further solidifying its position as a trusted partner for drivers.
The campaign’s centerpiece is a captivating 60-second film titled “PAVING THE WAY,” which introduces Norauto’s new motto: “Paving the way for tomorrow’s drivers.” Set to a catchy cover of the iconic track “I Can See Clearly Now,” the film showcases a woman embarking on a journey in her car, driving through a world of children and imagining a peaceful future. Through simple yet impactful gestures like recycling waste and using bicycles, she envisions a world where drivers prioritize the planet’s well-being.
Jean-Patrick Spitz, Vice-President of BETC Paris & BETC FULLSIX, praises the campaign for its energy and optimism, highlighting Norauto’s unwavering commitment to driving positive change in the automotive industry. Olivier Apers, Vice-President & Executive Creative Director of BETC Paris & BETC FULLSIX, echoes this sentiment, emphasizing the campaign’s focus on inspiring drivers to adopt responsible practices.
Directed by Reynald Gresset of CAVIAR, the film captures the essence of Norauto’s message, delivering a powerful narrative that resonates with audiences. In addition to the 60-second film, Norauto will release a series of 15-second films highlighting its various services and commitments, including eco-control maintenance, tire and battery recycling, and electric vehicle charging station installations.
With its “Paving the way for tomorrow’s drivers” campaign, Norauto aims to inspire drivers to embrace sustainability and make conscious choices while on the road. By empowering drivers to take proactive steps towards reducing their environmental impact, Norauto continues to lead the way in shaping the future of driving.
As drivers navigate the ever-changing landscape of the automotive industry, Norauto remains steadfast in its commitment to providing innovative solutions that prioritize both performance and sustainability. With its latest campaign, Norauto is not just paving the way for tomorrow’s drivers but also setting a new standard for responsible driving practices in the automotive industry.
