The excitement is palpable as Paris 2024 Olympics draw near, and Old El Paso isn’t missing out on the action. With a fresh multi-million pound campaign in partnership with Team GB, the stage is set to celebrate the spirit of togetherness and support for our athletes.
Old El Paso has proudly unveiled its newest Home Team Heroes: Tom Dean MBE, Emily Campbell, Jack Laugher MBE, and Bethany Shriever MBE. These illustrious athletes bring their winning energy to the table, embodying the essence of teamwork and camaraderie that both Old El Paso and Team GB stand for.
Crafted by the passions agency M&C Saatchi Sport & Entertainment, the campaign aims to foster greater connection this summer. As Team GB rallies the nation behind its athletes, Old El Paso invites families and friends to gather around the table and share delicious meals together.
At the heart of the campaign is an exciting competition offering consumers the chance to win VIP tickets to the Paris 2024 Olympic Games. Participants can find entry details on Promotional Old El Paso Retail Packs across the brand’s portfolio, available in stores now. Each pack features one of the Home Team Heroes, along with their golden tip on adding flavor to an Old El Paso meal.
The ‘Make Some Noise for your Home Team’ Masterbrand campaign kicks off with a captivating 30-second launch film, set to be broadcasted across social and digital platforms. It celebrates the communal aspect of dining, portraying the diverse flavors each member brings to an Old El Paso meal. From Chef Tom Dean bringing everyone together to our athletes showcasing their prowess in their respective sports, the campaign is a tribute to teamwork, inspiration, and flavor.
Old El Paso encourages everyone to join in and show their support for Team GB’s Home Team Heroes. Whether it’s breaking records or making history, these athletes are poised to inspire the nation. And as they do, Old El Paso wants you to make some noise and cheer them on every step of the way.
With its launch in April 2024, this professional campaign is set to captivate audiences across the United Kingdom. Created by M&C Saatchi Sport & Entertainment, this digital medium campaign is a testament to the enduring bond between food, sports, and community. Get ready to celebrate with Old El Paso and make some noise for your Home Team!
