In the vibrant world of sportswear, where performance meets style, the SS24 Collection by On emerges as a beacon of innovation and elegance. Directed by Audrey Ellis Fox of LOS YORK FILMS, the campaign unfolds like a visual symphony, showcasing the latest apparel collection in a mesmerizing narrative.
Unveiling the SS24 Collection
Audrey Ellis Fox’s direction brings a fresh perspective to On’s SS24 campaign, capturing the essence of movement and freedom that defines the brand. The campaign follows a diverse group of athletes as they train, each wearing the latest On apparel for Spring 2024. Through inventive transitions and seamless editing, multiple workout scenes seamlessly blend together, creating a captivating single-shot effect.
Crafting an Immersive Experience
The goal of the SS24 campaign is to convey more than just the aesthetic appeal of On’s apparel—it’s about capturing the essence of how it feels to wear them. The lightness, breathability, and comfort of the collection are brought to life through the evocative visuals, highlighting the euphoric joy experienced during intense training sessions.
A Visionary Filmmaker at the Helm
Audrey Ellis Fox’s expertise in narrative and commercial filmmaking shines through in every frame of the SS24 Collection campaign. Known for her inventive storytelling and dynamic visuals, Fox brings a unique blend of creativity and authenticity to the project. With a portfolio that includes collaborations with top brands and artists, her work continues to push the boundaries of visual storytelling.
Connecting Through Movement and Feeling
“The On SS24 campaign unites athletes across various sports communities through breath, movement, feeling, and On’s apparel collection,” says Ellis Fox. By capturing authentic moments of athletes in their element, the campaign emphasizes the universal experience of being in the zone while training hard. Through playful camera transitions and dynamic visuals, the SS24 Collection becomes more than just sportswear—it’s a symbol of empowerment and connection.
Celebrating Innovation and Style
Published in Switzerland and the United States, the SS24 Collection campaign marks a new chapter in On’s journey to redefine sportswear. Created in collaboration with ad agency Los York, this Film and Integrated media campaign sets the bar high for creativity and innovation in the industry. With its captivating visuals and powerful storytelling, the campaign invites viewers to experience the joy of movement and self-expression.
Conclusion
As the SS24 Collection campaign unfolds, it’s clear that On is more than just a sportswear brand—it’s a lifestyle. With Audrey Ellis Fox at the helm, the campaign captures the essence of athleticism, style, and innovation in a way that resonates with audiences worldwide. Whether you’re a professional athlete or a casual fitness enthusiast, the SS24 Collection offers something for everyone, inspiring us to embrace movement and celebrate the joy of being active.
