In the heart of Spain, where compassion meets activism, ONG Rescate unveils a poignant campaign titled ‘Here, Yes.’ Timed to coincide with the International Day for the Elimination of Violence against Women, this professional endeavor, masterfully crafted by La Caseta, goes beyond conventional communication strategies. It sheds light on a demographic often overlooked—refugee women and girls who find themselves in situations devoid of legal protection against gender-based violence.
Launched in November 2023, ‘Here, Yes’ serves as a clarion call for awareness and action within the Public Interest and NGO sectors. ONG Rescate, with its commitment to humanitarian causes, collaborates with La Caseta to bring forth a campaign that not only communicates but deeply resonates with the societal responsibility to protect those most vulnerable.
The campaign takes a distinctive approach by focusing on the voices less heard—the stories of refugee women forced to leave their homelands due to circumstances that deny them the legal safeguards against gender violence. It’s a narrative that goes beyond borders and emphasizes the urgency of addressing violence against women in situations where legal protection is scarce or non-existent.
The messaging of ‘Here, Yes’ is a powerful testament to the geographical and cultural disparities that impact the lives of women globally. The campaign challenges the notion that assistance and protection are universal, recognizing the stark reality faced by refugee women and girls who often find themselves in places devoid of laws or people who can shield them from gender violence.
The choice of the International Day for the Elimination of Violence against Women as the campaign’s backdrop adds significant weight to its message. It aligns ONG Rescate’s mission with a global movement dedicated to eradicating violence directed at women. ‘Here, Yes’ stands as an embodiment of the organization’s commitment to addressing the multifaceted challenges faced by women in situations of displacement.
The film medium chosen for this campaign serves as a visual conduit, allowing the audience to connect emotionally with the stories being shared. It transcends the realm of traditional advertising by presenting a singular media asset that encapsulates the urgency, empathy, and actionable aspect of the campaign. The strategic use of film as a medium ensures that the message reverberates beyond the initial viewing, leaving a lasting impact on the viewer’s consciousness.
‘Here, Yes’ challenges the notion that physical distance limits our capacity to make a difference. It boldly asserts that while we may not be able to help every refugee woman and girl everywhere, we can make a tangible impact ‘here.’ The ‘here’ signifies the geographical and emotional space that each individual occupies—a space where support, awareness, and action can collectively create change.
As ‘Here, Yes’ resonates in Spain and beyond, it urges individuals to recognize the power they hold in making a difference. It invites them to embrace the notion that ‘here,’ within their communities and spheres of influence, they can contribute to creating a world where refugee women and girls are not left unprotected against gender violence. The campaign becomes a catalyst for collective responsibility and a testament to the enduring strength of compassion.
