Oreo’s Big Game Delight: A ‘Twist on It’
Get ready for a delightful twist as the iconic OREO brand returns to the grand stage of the Big Game with a brand-new campaign. In a 30-second spot titled “Twist on It,” OREO is set to take viewers on a playful journey through history, showcasing how the simple twist of an OREO cookie adds a touch of fun to decision-making.
The Twist That Decides: OREO’s Delicious Spin
Airing during the second quarter of the Big Game, the ad unfolds a whimsical reality centered around the quintessential OREO cookie-eating experience: the satisfying twist that reveals the creme-filled side. Join this flavorful escapade where the twist of an OREO cookie plays a pivotal role in some of history’s most significant (and amusing) decisions, ranging from the ancient Trojan Horse to encounters with extraterrestrial beings.
Kris Jenner’s Cameo: A Sweet Flashback
Enter the mid-2000s in a delightful flashback featuring Kris Jenner, the longstanding OREO enthusiast and family matriarch. Witness how a simple twist of an OREO cookie helps Kris make a major decision—whether to invite the world to ‘keep up’ with her family. It’s a charming moment that highlights the simplicity and joy that the twist of an OREO can bring to decision-making.
Crafted by The Martin Agency: Bringing Fun to the Big Game
This creative masterpiece, crafted by The Martin Agency, directed by Emmy award winner Dave Laden, and produced by Hungry Man Inc. and PXP, celebrates OREO’s 110-year legacy. The campaign strategically engages with fans, tapping into OREO’s enduring cultural relevance and passion points. By meeting fans where they are—right in the heart of the Big Game—OREO once again proves it’s the cookie worth keeping up with.
Published in February 2024: OREO’s ‘Twist on It’
As part of this professional campaign titled ‘Twist on It,’ OREO brings its unique and delicious perspective to the Confectionery and Snacks industry. Join the fun, savor the twist, and discover why OREO cookies continue to be the timeless delight that adds a playful spin to life’s decisions.
