In a world where inclusivity and diversity are increasingly valued, even the smallest gestures can make a big impact. Pantone, the renowned authority on color, recently made such a gesture with their “This is Nude” campaign. Let’s delve into the story behind this initiative and why it matters.
Pantone is known for its meticulous attention to detail when it comes to color naming. With a vast palette of shades, Pantone continually reviews and updates its color names to ensure they remain relevant and resonant with the times. However, one name caught the attention of many: Nude.
The problem? The color chip labeled “Nude” presented an outdated and exclusionary concept of what nude should represent. In a world that celebrates diversity and embraces all skin tones, the term “nude” should not be limited to a single shade of beige.
Recognizing this oversight, Pantone took action with their “This is Nude” campaign. The campaign aimed to redefine the concept of nude by celebrating people of all backgrounds and skin tones. It was a simple yet powerful gesture that sent a clear message: Nude is not one size fits all.
The heart of the campaign lay in the renaming of the color chip formerly known as Nude. By choosing a more inclusive name, Pantone acknowledged the diversity of the human experience and empowered individuals to embrace their own unique color codes.
But Pantone didn’t stop there. They brought the campaign to life with a series of portraits and behind-the-scenes footage featuring six individuals from different walks of life. Each person showcased their confidence and pride in their own skin, sending a powerful message of self-acceptance and empowerment.
The portraits captured the beauty and diversity of humanity, showcasing individuals with varying skin tones, backgrounds, and stories. From rich browns to deep mahoganies, each hue was celebrated as a unique expression of identity and individuality.
The “This is Nude” campaign resonated not only because of its message of inclusivity but also because of its authenticity. Pantone’s commitment to diversity was evident in every aspect of the campaign, from the choice of models to the renaming of the color chip itself.
By partnering with ad agency hasan & partners, Pantone ensured that the campaign reached a wide audience across Multinational Europe and the United States. Through ambient, direct, and out-of-home media channels, the message of inclusivity and empowerment was broadcast far and wide.
The campaign sparked conversations about representation and diversity in the beauty and professional services industries. It challenged outdated norms and inspired individuals to embrace their uniqueness with confidence and pride.
In conclusion, Pantone’s “This is Nude” campaign exemplifies the power of a simple yet meaningful gesture. By renaming a color chip and celebrating diversity through portraits and stories, Pantone reaffirmed its commitment to inclusivity and empowerment. This campaign serves as a reminder that every shade has a story and that true beauty lies in embracing our differences.
