Imagine this: a group of women, nerves pulsing, standing before an all-female audience, clad only in Peachaus underwear. It’s not a scene from a risqué movie; it’s the powerful and empowering brand campaign by Peachaus, aptly named “Naked Talks.”
Peachaus, a newly launched sustainable and ethical lifestyle brand, has made waves with its latest collection and the accompanying digital brand campaign film. “Naked Talks” is more than just a fashion statement—it’s a bold move to challenge public speaking anxiety and celebrate courage, confidence, and sustainability.
The film features a diverse group of women who share a common fear: public speaking. With research showing that three out of four women experience anxiety around public speaking, Peachaus saw an opportunity to address this common fear head-on. Drawing inspiration from the age-old advice to imagine the audience naked, the brand took it a step further, inviting speakers to present their speeches to an audience dressed solely in Peachaus underwear.
Created in collaboration with DUDE London, an independent creative hotshop with an all-female production crew, “Naked Talks” offers a safe space for women to confront their fears and bare all—both literally and figuratively. From stand-up comedy routines to heartfelt speeches for loved ones, each speaker delivers a unique performance, showcasing vulnerability, courage, and authenticity.
But “Naked Talks” is more than just a film; it’s a reflection of Peachaus’ core ethos: to empower women to feel comfortable in their own skin and have the courage to be themselves. The brand’s founder, Gillian Ridley Whittle, a veteran of the fashion industry, curated a collection made from recycled Italian lace, low-impact cotton, bamboo, and recycled polyester. The result? Super comfortable, soft, and breathable pieces that make women feel beautiful inside and out.
From beautifully designed bras and bralettes to knickers and bed-to-beach-to-bar wear, Peachaus offers a range of styles to suit every woman’s taste and preference. And with prices ranging from £15 for a cotton eye mask to £80 for a hand-embroidered sweatshirt, sustainable fashion has never been more accessible.
The “Naked Talks” campaign will be showcased on social and digital fashion and lifestyle channels, as well as Peachaus’ own platforms. Media support for the campaign comes from The GoodNet, ensuring maximum visibility and impact.
Exciting news for Peachaus fans: the brand’s first store will open its doors to the public at 55 Monmouth Street, Seven Dials, London WC2 on March 6th. It’s an opportunity for customers to experience the brand’s ethos firsthand and explore the thoughtfully curated collection in person.
In conclusion, Peachaus’ “Naked Talks” campaign is a bold and empowering statement that challenges public speaking anxiety, celebrates courage and confidence, and promotes sustainable fashion. It’s a testament to the brand’s commitment to empowering women and making a positive impact in the fashion industry. So, are you ready to join the conversation and bare it all with Peachaus?
