People’s Postcode Lottery is gearing up for its biggest-ever draws in April 2024 with an electrifying cross-broadcaster campaign. Partnering with the7stars, they’ve orchestrated a creative and media strategy uniting renowned personalities from ITV, Channel 4, and Sky Sports. From March 15th to 31st, catch the likes of Davina McCall, Paddy McGuinness, and more urging you to ask, “Is Your Door in The Draw?”
The resurrection of ‘Is Your Door in The Draw?’ boasts a stellar lineup, including household names like Phil Spencer, Kirstie Allsopp, and Jamie Redknapp, alongside fan favorites such as Fred Sirieix from First Dates and Sky Sports’ news anchors Hayley McQueen and Mike Wedderburn. Crafted by People’s Postcode Lottery’s in-house creative team in collaboration with broadcasters, the campaign features three 30-second native ads on each channel, culminating in a compelling 60-second hero spot featuring all talent.
Beyond television, the campaign extends its reach across various platforms, including audio, YouTube, Amazon Prime, and national DOOH (Digital Out of Home) campaigns. Premium OOH sites, including the iconic Piccadilly Lights, will showcase the star-studded cast.
Mark Harrison, Head of Creative at People’s Postcode Lottery, expresses pride in the collaborative effort, highlighting the in-house team’s achievements. Barty Mee, Head of Partnerships at the7stars, echoes this sentiment, emphasizing the campaign’s potential to surpass previous successes.
In a joint statement, ITV, Channel 4, and SKY affirm the power of television in amplifying the campaign’s impact, citing its ability to evoke emotion and captivate audiences.
With over 70% of postcodes in Great Britain participating in People’s Postcode Lottery, the campaign aims to bolster engagement further. Since its inception in 2005, the lottery has raised over £1.2bn for charitable causes. This April’s draws promise a record-breaking £24.7 million in prizes, underscoring the lottery’s commitment to making a positive impact.
Don’t miss out on the excitement! Join the nation’s favorite postcode lottery and see if your door is in the draw for a chance to win big.
