Crampus: A Campaign Unveiling the Reality of Period Poverty
In the spirit of the holiday season, award-winning social-impact agency Public Inc. unveils a powerful campaign titled ‘Crampus.’ Far beyond the typical festive narratives, Crampus aims to shed light on the harsh reality of period poverty in the U.S. and Canada. This impactful initiative is designed to not only raise awareness but also drive donations to PERIOD., a global non-profit organization committed to eradicating period poverty and stigma.
The Solvable Crisis: Period Poverty in Focus
Period poverty affects 36% of individuals with periods in Canada and the U.S., presenting a solvable crisis that demands collective attention. Michela Bedard, Executive Director of PERIOD., emphasizes the importance of making period products as accessible as other essentials, ensuring that everyone can fully engage in work and school. Public Inc. is dedicated to turning this vision into reality.
Proprietary Research: Unveiling the Numbers
Proprietary research conducted by Public Inc. in partnership with YouGov in December 2023 reveals compelling insights. Nearly 1 in 3 females who menstruate (31%) in Canada and the U.S. report struggling to afford menstrual products. When considering all individuals who menstruate, this number rises by an additional 5 percentage points. The rising cost of period products has forced 50% of people with periods to alter their purchase habits for other products.
Crampus Takes Center Stage: #DeckTheStalls
Public Inc., known for purpose-driven campaigns, introduces Crampus—the holiday hell demon with a mission. In lieu of traditional holiday gifts, the agency aims to leverage Crampus’s snark and rage to drive donations to PERIOD.org. The campaign, #DeckTheStalls, envisions raising funds to provide free menstrual products, addressing the critical issue of accessibility during the holiday season and beyond.
Aims and Impact: From Digital to Streets
The Crampus campaign spans various platforms, including donated digital placements, social media, out-of-home, and wild postings. Public Inc. seeks to garner attention and educate the public about the realities of period poverty. Local PERIOD. chapters and volunteers will take to the streets, contributing to the cause by #DeckTheStalls in cities across the continent.
Join the Cause: DeckTheStalls.org
The campaign runs through the end of the year, with all proceeds directed to PERIOD. You can join the conversation and contribute to the cause by following Public Inc. (@publicinc) and PERIOD. (@periodmovement) online. Donations can be made at DeckTheStalls.org, playing a crucial role in making menstrual products accessible to those in need.
Conclusion: Ending Period Poverty with Crampus
As the Crampus campaign unfolds, it serves as a poignant reminder that the holiday spirit goes beyond festivities—it’s about compassion, awareness, and addressing societal challenges. Public Inc.’s innovative approach, coupled with the commitment of PERIOD., creates a narrative that invites everyone to #DeckTheStalls and contribute to ending the crisis of period poverty.
