Are you tired of the coffee chaos? Philips invites you to embrace the simplicity of real espresso with their latest innovation, the Baristina espresso machine. In collaboration with Droga5 London, Philips launches a global campaign that challenges the complexities of modern coffee culture. It’s time to join the new coffee movement and experience the ease and authenticity of brewing espresso at home.
Coffee aficionados worldwide can rejoice as Philips introduces the Baristina – a revolutionary espresso machine designed to redefine the coffee experience. Gone are the days of complicated machines and extravagant latte art. With the Baristina, you can enjoy the perfect espresso with just a single swipe, eliminating the need for pods or barista training.
Directed by Filip Nilsson and brought to life by Object and Animal, the campaign captures the essence of modern coffee culture with humor and wit. From extravagant latte art to bizarre ingredient combinations, the ad highlights the absurdity of the current coffee landscape. As the chaos unfolds, the Baristina emerges as a beacon of simplicity, offering coffee lovers a refreshing alternative to the coffee culture clutter.
Launching initially in France and later expanding to selected markets worldwide throughout 2024, this campaign aims to revolutionize the way we think about coffee. With media managed by Omnicom Media Group, Philips is set to disrupt the coffee category and introduce a new era of espresso enjoyment.
So, join the movement and say goodbye to coffee complications. With Philips’ Baristina espresso machine, you can enjoy the perfect espresso experience without the fuss. Experience the simplicity of real espresso at home and embrace the new coffee movement with Philips.
