Philips Refurb Editions – Better Than New: A Sustainable Approach to Gifting
Did you know that over 10 million gifts ended up in landfills last year? Many of these items were still functional, highlighting a significant issue of wastefulness. Philips is determined to change this narrative with its “Better Than New” initiative, focusing on the sale and promotion of refurbished products to support sustainable consumption.
Launching a Sustainable Initiative
The “Better Than New” campaign was launched on Earth Day, aiming to raise awareness about the importance of refurbishment and sustainable consumption. Created by the innovative minds at LePub Amsterdam and executed by Ambassadors Amsterdam, the campaign featured a compelling 20-second hero film. This film, along with shorter versions, highlighted the issue of waste by showcasing discarded gifts that ended up in landfills, bringing them back to cities in a dramatic and memorable way.
Immersive Experiences to Drive Change
A key part of the campaign was an engaging augmented reality (AR) activation in Berlin. For a week starting on Earth Day, passers-by near the Berlin TV tower could scan a QR code to see a virtual mountain of discarded gifts, symbolizing the volume of waste generated each year. This immersive experience aimed to shock viewers into rethinking their purchasing habits. Users were then directed to the Philips e-commerce store to learn more about the program and purchase Philips Refurb Editions.
The Benefits of Refurbished Products
Philips’ refurbished products offer a sustainable gifting option. These products, returned to Philips, undergo rigorous inspections by a team of experts. Each item is thoroughly cleaned, overhauled, and components are replaced as needed, ensuring they meet Philips’ high standards. Refurbished products are better priced and use fewer raw materials, reducing environmental impact and waste, truly living up to the “Better Than New” promise.
Significant Impact
In 2023, the Philips Personal Health refurbishment program successfully reused 6.7 tonnes of materials from suitable returned products. Over 13,000 refurbished personal health products found new homes, contributing to a more sustainable future. Consumers who choose refurbished products can enjoy long-lasting features while making environmentally conscious decisions.
Join Philips for a Sustainable Tomorrow
Philips invites everyone to make a green choice for a more sustainable tomorrow. By opting for Philips Refurb Editions, consumers can enjoy high-quality products at better prices, all while reducing their environmental footprint.
Disclaimer
Philips refurbishes open-box returns from customers and retailers, including from subscription plans, that are suitable for refurbishment. The weight of materials reused considers only the product itself, excluding accessories and documentation, which Philips also tries to reuse unless missing, defective, or not cleanable.
This professional campaign titled “Refurb Editions – Better Than New” was published in the Netherlands in May 2024. It was created for Philips by the ad agency LePub Amsterdam. This experiential and integrated media campaign is related to the Electronic Devices industry and includes one media asset.
By supporting Philips Refurb Editions, you are contributing to a sustainable future, reducing waste, and making smarter, eco-friendly choices. Join the movement today and experience why refurbished truly means “Better Than New.”
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