Unlocking Savings: Pizza Pizza’s Fixed-Rate Pizza Banking
Pizza Pizza welcomes the new year with a delightful surprise—transforming into a whimsical Pizza Bank as part of its renowned Fixed-Rate Pizza promotion. Launching on January 26th, this creative campaign redefines how Canadians experience pizza affordability, ensuring a fixed-rate delight for the entire year.
Fixed-Rate Pizza: A Culinary Banking Experience
The heart of the campaign revolves around the Fixed-Rate Pizza, a mouthwatering four-topping XL pizza available at an unbeatable price of $17.99. What sets it apart? A guarantee that the price will remain unchanged throughout the entire year, even as external factors like inflation and rising costs make headlines.
Pizza Bank: Where Everyone Deserves Pizza
Positioned as a fanciful Pizza Bank, this innovative campaign aligns with Pizza Pizza’s core belief that “Everyone Deserves Pizza.” By taking on the persona of a bank, Pizza Pizza ensures that pizza lovers across Canada can relish their favorite slices without breaking the bank.
A Successful Legacy: From July 2022 to 2024
The Fixed-Rate Pizza concept made its debut in July 2022, allowing Canadians to ‘lock in’ a price on their pizza, securing a 12-month price guarantee. The campaign’s immense success led to an extension of the initial price guarantee to 18 months, resulting in over two million Fixed-Rate Pizzas sold to date. Not only did it capture the hearts of pizza enthusiasts, but it also garnered industry recognition, earning three Effies in 2023.
Pizza Pizza’s Commitment to Affordability
Adrian Fuoco, Pizza Pizza’s Vice President of Marketing, emphasizes the brand’s dedication to providing good value. The Fixed-Rate Pizza promises Canadians more value for their money, ensuring that the price remains consistent throughout the year.
New Year, New Rate, Same Affordability Commitment
As the Fixed-Rate Pizza enters a new year, it comes with a new rate while upholding the commitment to keeping pizza affordable for all Canadians. Available exclusively at Pizza Pizza restaurants, online at pizzapizza.ca, and through the iconic “11-11” telephone numbers, the Fixed-Rate Pizza promises a delectable and economical pizza experience throughout 2024.
Integrated National Campaign: Banking on Creativity
The Fixed-Rate Pizza campaign was crafted in collaboration with Zulu Alpha Kilo and is set to launch as part of an integrated national campaign. Media Experts will manage paid media across various channels, including TV, online video (OLV), social ads, display, search engine marketing (SEM), and out-of-home (OOH). Simultaneously, PR efforts will be coordinated by spPR.
Conclusion: Pizza Pizza’s Creative Culinary Banking
In conclusion, Pizza Pizza’s Fixed-Rate Pizza Banking campaign represents a fusion of culinary delight and financial savvy. By adopting the persona of a Pizza Bank, Pizza Pizza not only offers unbeatable pizza savings but also elevates the pizza experience to a whole new level. As the campaign unfolds, Canadians can anticipate a year filled with fixed-rate pizza joy, proving once again that Pizza Pizza is not just a pizza provider but a culinary financial institution delivering affordability and delight.
