Sony Interactive Entertainment unveils the latest and highly anticipated campaign for PlayStation VR2, inviting gaming enthusiasts to “Feel A New Real.” This innovative campaign introduces a captivating launch film that delves into the immersive experiences awaiting users of PS VR2.
The narrative unfolds from the protagonist’s perspective, offering a first-person journey through extraordinary virtual worlds. The adventure commences in the cockpit of a space craft under attack, leading to a dramatic crash landing in a mysterious village. The protagonist navigates challenges, including evading hostile locals, and experiences a breathtaking fall through a well, culminating in an encounter with a Tallneck in a world reminiscent of Horizon Call of the Mountain.
A distinctive aspect of the campaign is the integration of the protagonist’s physiological response. Viewers witness and hear the protagonist’s heartbeat, amplified by epic sound effects and on-screen graphics. The heartbeat serves as a visceral indicator, intensifying the sense of immersion and capturing the heightened emotions that define the PS VR2 experience.
The “Feel A New Real” campaign marks the collaboration between Sony Interactive Entertainment and their creative agency, adam&eveDDB. The film, now live, showcases the agency’s prowess in conveying the transformative potential of the PS VR2.
This professional campaign not only unveils the technological marvel of PS VR2 but also highlights the creative synergy between Sony and adam&eveDDB. As the gaming industry continues to evolve, the campaign positions PlayStation as a trailblazer, offering users an unparalleled and truly immersive gaming experience.
For gaming enthusiasts seeking a new dimension in virtual reality, the “Feel A New Real” campaign beckons, promising a journey through realms that redefine the boundaries of gaming. As Sony continues to push the boundaries of innovation, the PS VR2 stands as a testament to the future of gaming experiences that await avid players.
