POSCA, the iconic marker brand, has been igniting creativity for over four decades, providing unique tools for artists and enthusiasts worldwide. Since its inception, POSCA has been dedicated to democratizing art and creativity by connecting academic knowledge with street culture. This commitment is exemplified through the Street Art School initiative, which aims to introduce students to art, techniques, and artists through street art in urban environments. With its diverse range of markers, including the new POSCA MOP’R, and a vibrant palette of 66 colors, POSCA fuels creativity across various artistic genres, from street art to fine art, illustration, graffiti, portraiture, and customization. From its origins in Japan to its widespread popularity within the graffiti and urban art communities in France and beyond, POSCA has evolved into a universal symbol of creativity and self-expression. The Street Art School project showcases nine themes, each associated with a unique street artwork, providing an immersive learning experience for participants. From portraiture to animal painting, calligraphy, light, perspective, flat color, and upcoming themes like abstraction, still life, and figurative art, POSCA’s Street Art School offers a dynamic platform for artistic exploration and education. This professional campaign, spearheaded by TBWA\Paris and launched in April 2024, underscores POSCA’s commitment to education and creativity, positioning the brand as a leader in the art industry.
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