Have you ever been watching TV, enjoying your favorite show, when suddenly an ad comes on that makes you cringe? For some viewers, that’s exactly how they felt when they heard the slurping sounds in Pot Noodle’s latest “Slurp” campaign. But fear not, because Pot Noodle and adam&eve/DDB are here to save the day with a new twist on the campaign that aims to satisfy even the pickiest of viewers.
The original “Slurp” campaign from Pot Noodle caused quite a stir, with some viewers expressing their disgust at the loud slurping sounds featured in the TV commercial. In response to this feedback, Pot Noodle and adam&eve/DDB decided to take action, using insight and data to create a hyper-targeted campaign that would address the concerns of these viewers.
The key insight behind the campaign was the recognition that eating Pot Noodle isn’t always the most dignified experience. Let’s face it, we’ve all been there – enjoying a Pot Noodle in the office or at home, slurping away without a care in the world. But for some viewers, the sound of slurping was just too much to bear.
To address this issue, Pot Noodle and adam&eve/DDB used data to identify the viewers who were most sensitive to the slurping sounds. Once this group was identified, they dug deeper into the data to determine what sounds these viewers found personally satisfying. From saxophone tutorials to F1 highlights, the team explored a range of niche interests to pinpoint the sounds that would resonate positively with these viewers.
Armed with this information, Pot Noodle and adam&eve/DDB created more than 50 different versions of the ad, each tailored to target the specific preferences of these viewers. The result? A campaign that aims to satisfy even the pickiest of tastes, ensuring that everyone can enjoy the Pot Noodle experience without cringing at the sound of slurping.
To kick off the campaign, a new version of the TV spot premiered during the Brit Awards, featuring a more tolerable “nom nom” sound effect in place of the slurping sounds. This was accompanied by explanatory text stating: “Some people had adverse reactions to the slurping sounds in this ad. So it no longer contains any.”
In addition to the TV spot, Pot Noodle and adam&eve/DDB also published a formal apology in the press, complete with a QR code that directed readers to the new suite of more satisfactory sounding ads. The campaign then continued to run across TV, online, and social media channels, ensuring that everyone could enjoy the Pot Noodle experience without any unpleasant surprises.
In conclusion, the “Nothing Satisfies Like Pot Noodle” campaign demonstrates the power of data-driven creativity to respond to viewer feedback and ensure satisfaction for all tastes. By listening to their audience and tailoring their campaign accordingly, Pot Noodle and adam&eve/DDB have shown that they are committed to delivering a positive experience for every viewer, one slurp at a time.
